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Outdoors Plc Executive Summary

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Outdoors plc Financial Overview

Profitability
Profitability ratios are of significance to investors, since they measure how effectively the company is managing it operating to generated profit from its assets and shareholder investment. profitability ratio, it clear that Outdoor plc, has very low performance in relation to margin ratio, it has generated a very low margin of 7.3% in 2011 to 7.8% in 2015, it appear that the company is not generating as much profit per unit sold. It could be for a selling price policy, it may be a low price, which seems not to be successful for the company; it does not give much net profit. The decline of margin in 2012 could had been due to economic climate. e.g. recession in 2008, which was affecting
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