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Outline For Imc Paper

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IMC Research Outline
Jameka Carter
Devry University/Keller School of Mgmt
11/23/14

Integrated Marketing Communications (IMC)
I. Introduction
This section provides an overview of marketing communication and explains the key features of Dropbox that make it effective for enhancing integrated marketing communication. The section will also outline conceptual basis of brand integration by examining its recognition and importance in increasing company profitability. The information provided with the help in understanding the concept of integration and brand awareness in the marketplace.
A. What is Dropbox?
Dropbox is a free app which provides services that let companies bring and share files anywhere and easily. Integration of a Dropbox …show more content…

Why companies must integrate and use Dropbox?
With the increased demand for the use of iPhone and tablets in the business arena, Dropbox app can be a problem solver for many marketing challenges facing companies. This paper will examine whether or not Dropbox can build profitable, growing business amid a storage glut like that of its competitors. The answer is yes, according to several cloud computing analysts and market experts, in the near future companies must have proper strategies of navigating smartly in order to gain impeccable market share for their products (Chorafas, 2011).
Dropbox has extended its ways of service provision by building a service that is simple and allow users to quickly upload files, find them and share them with others. This is a big value add that helps Dropbox expand its services outside the constraint of commodity bulk storage.
II. Dropbox Marketing Objectives
This paper will focus on important elements of marketing communication mix that include advertising, promotions, direct marketing, marketing public relations and product sponsorships. These elements will be integrated to achieve marketing communication objectives focused on creating brand awareness and to enhance the equity of the brand. Currently, Dropbox has 300 million registered users, including 80, 000 premium users. The result of creating brand awareness is synergy brought about by together integration of effective integrated marketing strategies to win customer’s loyalty and market

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