According to Paul Simister, there are two distinct factors that determine the bargaining power of customers: if a customer can and is willing to pay a certain price and how willing and able the customer is to find another deal with a competitor company (2011, October 8). P2 Energy Solutions needs to be inviting to new customers and be able to maintain relationships with current customers in order for it to be profitable. In order to accomplish this, they build strong customer bonds. One of the ways P2 Energy Solutions is able to retain customers is by assisting the customers to take full advantage of the quality of products and keeping costs low that are involved in the production of oil and gas (About Us., n.d.). By doing so, the customers assets increase which create a positive bond and the customer will continue to employ P2 Energy Solutions over competitors. They also strive to assist customers in developing and finding ways to reduce production costs and other challenges often faced by businesses. Having many …show more content…
With the vast availability of the Internet, competitors can enter the market from one geographic location and provide services to many other areas without having physical offices in the other areas. To maintain profitability, P2 Energy Solutions needs to set itself apart from its competitors. There are several ways for a company to do this. One of the ways that is currently employed is by being advanced in its fields. They concentrate on finding the appropriate and most beneficial tools for their customers to be able to complete the required job (About Us., n.d.). They are able to do this by creating new solutions that are individualized for their customers. Another way they set themselves apart from competition is by providing assistance to their customers from the beginning of the project to the