ipl-logo

Marathon Oil Swot Analysis

1361 Words6 Pages

OVERVIEW Marathon oil corporation is United states based oil and natural gas exploration and production company. Principal exploration activities are in the U.S, Norway, Poland, angola and Iraqi kurdistan. Principal production activities are in the U.S, the U.K and Norway. Marathon Oil has recently focused development efforts on liquids - rich shale plays, including the Bakken and Eagle Ford formations. Marathon Oil owns interests developing Athabasca oil sands (Canada) resources and in Waha Oil Company (Libya). Marathon 's headquarters facility is the Marathon Oil Tower in Houston, Texas. Originally called the Ohio Oil Company in 1887, in 1889 it was purchased by J.D.Rockefeller 's standard oil trust. They remained as a part of the standard …show more content…

Low concentration of suppliers: means that there is a plenty number of suppliers with reduced or limited power of bargaining. Low concentration of suppliers is very positive and affected the marathon in a positive way. 2. As mentioned in the strengths of the company, the more diverse distribution channel becomes the less and weaker becomes the bargaining power of single distributor. BARGAINING POWER OF CUSTOMERS: 1. Buyers require special customizations: customers nowadays desire and want special customizations for the demanded product and would less likely switch to a supplier without the ability to offer special customizations. This positively affects marathon oil. 2. Low buyer price sensitivity: when buyer do not care about the price about the demanded product, the price of the product increases and they still will but the product. Positively affects the marathon oil. 3. Product is important to customers : when the customer wants a particular product, they will pay more for that one desired product, this positively affects the marathon oil company. 4. Large numbers of customers : this is helping marathon oil company, because limited bargaining leverage because no customer wants have bargaining leverage when there is a large number of

Show More
Related
880 Words | 4 Pages

John D. Rockefeller was an important part to the oil industry. He had many accomplishments in his lifetime. Some of his many accomplishments in his lifetime were forming his first business in 1859, getting into the oil industry, and forming The Standard Oil Company. He was a captain of industry. He was a philanthropist donating money to various causes.

Read More
327 Words | 2 Pages

Customers worry that the products would not perform like they want the products to (Lurie, 2004). The customer may have confidence with trying new products with a money back guarantee. If Ron could provide a guarantee the customer would be more prompt to try Mid-Town products. The customer may be overwhelmed by all the products Mid-Town can supply (Chang & Chen, 2009). Customers may be concerned the products may not be customized for their company (Chang & Chen, 2009).

Read More
732 Words | 3 Pages

In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.

Read More
184 Words | 1 Pages

John D. Rockefeller, Andrew Carnegie, J.P. Morgan, and other wealthy men of that time were all mostly robber barons. John D. Rockefeller created the Standard Oil Company, which refined 90 percent of the oil produced in America by 1880. This company gave Rockefeller an enormous monopoly on oil in America, which eliminated competition and could dictate prices. Andrew Carnegie accumulated enormous wealth by dominating the steel industry in America by cutting costs and prices. He was not known to be openly hostile to his workers, but his silence during the Homestead Steel Strike did not look very good for him.

Read More
1265 Words | 6 Pages

The 1800s was a significant time period for American citizens. The rising industrial economy soon changed the idea of American culture. With the increasing population and expansion, new industries evolved. John D. Rockefeller was a man who took a chance in the new industry of oil refining. Through this new oil industry, Rockefeller became the wealthiest man and a major philanthropist in modern history.

Read More
472 Words | 2 Pages

In order to better understand Longhorn’s position in the industry, a SWOT analysis was completed. This was done by observing trends within the industry as well as looking at external factors that could be affecting the restaurant. This made it easy to see where they could make improvements and what they could do to capitalize on their strengths. Longhorn has many strengths that put it in a good competitive position. They have competitive prices, quality food, quick service and a well-known brand.

Read More
1123 Words | 5 Pages

As a major oil & gas company, ExxonMobil operates in three market segments: upstream, downstream and chemicals. ExxonMobil 's mission is to be the premier petroleum and petrochemical company in the world. To deliver on that mission requires each of the three market segments, upstream, downstream and chemical, to be premier among their competition. Overall Corporate Strategy With relentless attention to the operational excellence, safe, reliable, efficient operations and reducing the risk by applying the highest operational standards is embedded in ExxonMobil 's culture.

Read More
1718 Words | 7 Pages

The temporary character of competitiveness, which can be lowered anytime. 4. The massive spending on technological advances. 5. The brand image misconception in which low prices are usually associated with low quality product.

Read More
761 Words | 4 Pages

Chapter 8 Research Report on John D. Rockefeller John D. Rockefeller was the richest person in history, even beating Bill Gates. He was a giver, and donated over five hundred million dollars throughout his lifetime. However, not only was he a rich and successful man, but he also made a big impact on the US during his time. During the 1800s, John D. Rockefeller developed the US through three different ways. These three ways were his Standard Oil Company, his business techniques, and his career in philanthropy.

Read More
1067 Words | 5 Pages

4. POSITIVE IMPACTS The woes of the Deepwater Horizon oil spill have been heavily associated to BP, and the known risks related with the oil industry was highlighted more prominently. Nonetheless, BP has been developing and shaping its global image with implementation of a series of corporate social efforts based on its core values and code of conducts throughout the years. Environmental contributions

Read More
870 Words | 4 Pages

General Motors (GM) is an American multinational company, with its headquarters in Detroit. GM deals in designing, manufacturing, marketing and the distribution of vehicles and vehicle parts. William Durant founded the company in 1908. By 1930, GM was the largest automobile manufacturer in the world, until the 2017, when Silicon Valley’s Tesla surpassed them (Reuters, 2017). Some of the brands that are under General Motors include Buick, Cadillac, Chevrolet, GMC, and Holden.

Read More
909 Words | 4 Pages

SOUTHWEST AIRLINES The United States of America is a top destination for tourism, and according to the Readers ' Choice Awards, it is the third best country to visit. The wide variety of attractions and activities spread in the innumerous cities of this large country, created the need of an efficient transport network to facilitate travel within the US. One of the offers is the flight connections, mainly through low-cost companies.

Read More
996 Words | 4 Pages

et al, 1971). However, Arres et al. (2009) explained that higher price can have both a negative and positive effect. It could mean that the product may be assumed as of higher quality or maybe assumed to be less desirable because of the extra expense. At the same time brand has been said to be the most important non-sensory factor affecting the decisions of consumers.

Read More
1096 Words | 5 Pages

This is especially so because of the lack of regional or global alliances among suppliers. • Low forward vertical integration (weak force) In relation, most of McDonald’s suppliers are not vertically integrated. This means that they do not control the distribution network linked to McDonald’s facilities. • High overall supply (weak force)

Read More
1014 Words | 5 Pages

When the value a customer receives from a product is greater than that of another then they are more inclined to stick with that

Read More

More about Marathon Oil Swot Analysis

Open Document