Swot Analysis Of General Motors

General Motors (GM) is an American multinational company, with its headquarters in Detroit. GM deals in designing, manufacturing, marketing and the distribution of vehicles and vehicle parts. William Durant founded the company in 1908. By 1930, GM was the largest automobile manufacturer in the world, until the 2017, when Silicon Valley’s Tesla surpassed them (Reuters, 2017). Some of the brands that are under General Motors include Buick, Cadillac, Chevrolet, GMC, and Holden. Moreover, the company has other automotive and non-automotive brands including earthmovers, construction equipment and mining equipment (General Motors, 2018). In looking at General Motor’s mission and vision statements pertaining to the company 's diversity philosophy and

Instead, its vision serves as a guide in the company’s plans toward attaining the highest point in the global automotive industry and secondly, demonstrates that value is the core of leadership (Kissinger, 2017). GM’s corporate mission is “to earn customers for life by building brands that inspire passion and loyalty through not only breakthrough technologies but also by serving and improving the communities in which we live and work around the world.” This mission statement displays GM’s universal method to addressing outer elements that effect the business (Kissinger, 2017) and their belief that diversity is a vital part of their culture and

General Motors applauds the unique viewpoints gained from their employees throughout the world. Their workforce provides a wide-range of diverse qualifications and experiences, and credits these contributions to why GM has been at the forefront of innovation for so long. GM believes that by embracing diversity of thought, they have the ability to cultivate mobility solutions to meet the needs of a fast-changing global society and move humanity into the future (GM D&IR, n.d.). GM’s Employee Resource Groups section not only promotes nondiscrimination in the workplace and compliance by all employees with federal, state, and local equal employment opportunity (EEO) laws, but is also focused on attracting, developing and retaining employees of diverse backgrounds while engaging the communities in which they live and work. GM’s Employee Resource Groups include GM Women, Asian Indian Affinity Group, Chinese Employee Resource Group, GM African Ancestry Network, GM Latino Network, JumpStart, GM PLUS (resource group for Lesbian, Gay, Bisexual and Transgender (LGBT) employees and their allies.), Native American Cultural Network, Middle-East/Southeast