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Pal-Me: Case Study

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Recommended: Chapter6 marketing segmentation

Segmentation helps in splitting up the larger groups of customers or potential clients into more specific, meaningful, and narrower sub groups on the basis of their age, income level, gender, occupation, and family sizes (Blythe, 2009). As the product is an online platform designed specifically for students so that they could share their courses online with well-educated and experienced peers to get help from them in return of some money based on the type and difficulty level of the course content. In this regard, for the segmentation of this product, the age and income levels will be the key considerations.
Pal-Me mostly target the customers and clients from 17 to 39 years old and over because it basic segments will be undergraduate students …show more content…

Pal-Me targets the above mentioned segment of the target customers in three basic locations of the GLION institute of higher education: London, Bulle, and Glion. The target customers of the Pal-Me can be of any background, however, it is necessary for them to be students, or teachers as full or part time occupation. In addition to the students of GLION institute, students of these regions studying in other institutes can also approach the platform to get help.
Positioning and Differentiation
Pal-Me has a concept to offer help to those individuals who are seeking professional and quality assistance in their studies, therefore, it position itself as a tutor because there are many other online websites that are providing assistance to students and teachers in their courses in return of money and are usually known as tutor/teaching website. As it is targeting only three locations, therefore, it will needs to keep up and maintain the same positioning unless Pal-Me decide to expand its services to other …show more content…

The identification of pain points will help this platform to eliminate all those things from their website as well as to include certain solutions that can increase the level of comfort and ease to the users (Blythe, 2009). For example, many students have complaints that many online teaching/tutor sites allow other users to see the questions as well as to purchase the same answers which sometimes create serious problems for them. Moreover, some students have complaints that many online sites allow teachers to bargain their services and sometimes new and inexperience students pay huge amounts for a relatively small

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