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Analysis On Life Without Palm

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Our everyday lives are a flurry of unorganized activity. Many of us strive to find some sort of structure or order to help handle living in a fast-paced society. Bell capitalizes on this desire presenting palm as something that can help bring discipline and serendipity to your life. It does this by showing a clear contrast between the disarray of life without palm and the tidiness of life with it. The advertisement makes sure that the viewers can see how palm can fix their messy lives.
The first panel of the ad functions as a before picture. It communicates to the viewer that without palm, life is chaotic. The panel has a single word, "Chaos", in plain black text at the top. The word "Chaos" is followed by a period, as if to state that life …show more content…

It is attempting to indicate that palm can bring peace to an otherwise disorderly life. This panel utilizes the same tactic of having a single word, "Order" this time, which is then followed by a period. Again, the period is used to finalize the statement and make it seem like it is unarguable. Also, in this panel the backdrop is simply plain white. The white of the background is used to symbolize purity and calmness. This is to convey that palm is what the viewer needs in their life to achieve serendipity. The emptiness of the background also implies that palm will make all the noise and mess of the viewer’s everyday life just go away. Upon doing this, the ad is communicating that palm does more than save the viewer from having messy lists on their hands, it also saves them from the mess of life. Additionally, palm is portrayed in a way that makes the phone look as if it is floating. The advertisers are trying to suggest that palm is a sort of godsend and that it is something that should be treated as an absolute blessing. The minimalism of the right panel helps to reinforce just how neat and tidy palm will make your life. Another thing is that the second panel lacks a hand. The advertisers could have easily had a hand holding palm to create symmetry with the first panel, but they didn't. They didn't because they wanted to make the second panel as orderly as possible and having a hand in it would have caused far too much clutter. The second panel takes extreme care to make sure that the viewer notices that palm creates an organized

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