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Skull Ads

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This is an ad for the Skulls exhibit hosted by the California Academy of Sciences, a famous natural history museum in San Francisco, California. It has used typography in a very unique way to create deeper meaning and involves some insight from the viewer. ”. The shakiness and scary-movie poster structure and look of the font and its colour all match the colour scheme of the structure and the curves and shape of the lines of copy all blend together. For the average person, they may see an animal skill. But for a student that attends the California Academy of Sciences, they see history and depth. The type takes the form of the skull as if to emphasize every curve and detail of the shape tells a story, which is true for someone well versed in osteology or anatomy. The ad builds up intrigue and mystery with its spooky, haunting-looking copy, such as “I was hungry and so were my twins” and “bite them with my big sharp teeth”, to try and create interest …show more content…

Most of their ads do seem to be on the “edgy” side, as with their series of ads featuring animals and insects mating with censorship blurs on them. So as far as strategy alignment goes, these ads seem to continue to break the colourful, family-friendly museum ad standard. I think this is an effective piece. It uses a very unique and refreshing approach to the typically visually-centric ads museums typically use in order to not completely give away what’s in the exhibit and entice people to come. There’s typically a stereotype that in museums you stand in front of an exhibit reading a boring, textbook-like description. The use of tone and imagery invoked by this type shatter that preconception. That would also be impossible to do by just using photography in this

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I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

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The advertisement says, “THE ONLY THING THAT SHOULD GET BETWEEN A HUNTER AND HIS MEAT IS BREAD.” This is written in a font like what you would commonly find on signs that mark public hunting land, which makes it recognizable to just about any hunter. All of the text, with the exception of the Arby’s logo, is capitalized, which is how text usually appears on these signs. Most of the text is relatively small, but there are some words that stand out that really grab your attention. These words are A HUNTER and MEAT, which makes sense in this ad because all hunters like meat.

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In general, this ad effectively uses the appeals of pathos, making for a very effective advertisement. Whether it be through an emotional connection through the children or a relatable connection that uses the viewer’s own experiences, its use of pathos is very well done

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The ethos, logos, and pathos help market the film, and the poster is able to establish a connection to the star talent, the genre, and the raw emotion displayed throughout the movie. These devices help give the audience a look into the film’s subject matter without divulging too much information. While it is important to gauge a film by more than just a poster, it is still a viable device that can set the mood. The poster from The Wolf of Wall Street accurately depicts information, and I believe it is successful in establishing the movie’s

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The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

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People say a picture is worth a thousand words. Just about every picture has rhetorical elements incorporated into their design. In this case, the well-crafted poster for Steven Spielberg’s film, Jaws, implements the use of ethos, pathos and logos in an attempt to get its audience to see the film. The poster for jaws is very effective at gaining the audience’s attention through the use of graphic pictures.

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Additionally, the visual aids are effective. The visual and print part of the ad work together since it is built like a comic book strip. So, there are pictures with speech bubbles right next to the characters. The ad has a very good visual impression since it is stylistic with its 'comic book '-like structure so it seems more appealing to a broader audience. Taking in mind that in 1938, comics were on the rise in American pop culture with Action Comics introducing Superman in June, 1938.

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