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Panera Bread Marketing Plan

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This report clarifies the promotional plan for the launch of dataspread software in the market using a B2B scenario. The dataspread will be presented in the business sector with the assistance of different showcases and promotions to the target customer segments. This report analyzes the study of both essential and auxiliary exploration. The essential study concentrates on overview of the competitor’s product offerings and the customer requirements addressing customer issues. SWOT examination of the product will be conducted to see organization's qualities, shortcomings, opportunities and threats and also clarifies the purposes, advantages, and objectives of dataspread product. This report also clarifies the marketing mix strategy, pricing, …show more content…

The perceived value decides the customer eagerness to pay and consequently the higher value an organization can charge for its product/service. A value based pricing model was best suited for dataspread, because it's a new product in the market and customer needs to understand how this product can help in saving their time and cost in their business, therefore by providing customers a free trial run for a month to understand whether dataspread could eliminate customer pain points and save their time and cost in their back up process was essential, upon successful the company would pay for the product or service, customers can decide whether to buy the dataspread software itself or use dataspread as cloud or SaaS based platform, for which various price models were applied for customers to decide by paying monthly, quarterly or yearly options which can save huge amount and a discount was provided in these packages .

A SWOT examination was conducted in doing the market research which offered some assistance with identifying and comprehend key issues influencing Dataspread, Comprehending what we can sensibly hope to accomplish will make the SWOT investigation more valuable for dataspread, and in doing so it saved time in deciding the most ideal path taken in positioning dataspread. SWOT Analysis made for dataspread is as follows
Strenghts: …show more content…

to showcase the DataSpread application services and to avail the free online advertising tools we took the approach of promoting dataspread through free channels initially like Facebook, Twitter and Google, failure to get enough responses an alternative channel was used as paid promotional activities. to be successful we used customer testimonials which will provide a boost for the dataspread product, a website was developed and linked through all our promotional channels so that the reader/viewers can go through the link for further understanding of dataspread product and also a flyer which was incorporated in the advertisement to get a visual of what dataspread can deliver to the

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