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Wabash Valley Produce Marketing Plan

965 Words4 Pages

Business Introduction
This business is what it is because of the area we are in. Wabash Valley Produce is a privately owned company that is located in Dubois, Indiana and has been doing business for 59 years. The business plans on continuing to do business for many more years to come.
Business Description Wabash Valley Produce is an private organization that primarily operates in the egg, turkey, and are within the wholesale-trade nondurable goods sector. The business was founded in 1958. Wabash Valley has locations in Indiana, Illinois, and Ohio. Wabash Valley Produce Inc. has been in business for 59 years and plans to continue to operate for a long time.
Products or Services offered Wabash Valley Produce Incorporated offers a wide variety …show more content…

is currently Brad Seager. He is in charge of the business. He works out of the Dubois, Indiana location. The also have to have managers to run the farms so Brad won’t have to come to the farms and make sure they are running properly.
Marketing Plan
For the marketing strategy of their business their key is how much of a reputation they have built up for their name of the company. Marketing is huge is this field with other big names out in the world. Reputation is big in our name especially since the business is privately owned or is titled as Wabash Valley Produce Incorporated.
Legal Plan
Wabash Valley Inc. is an incorporated business. The Incorporated part of the title means that the business is privately owned by someone or a number of people. The current President is Brad Seager, but the Seager family is currently that someone or the people that privately own the business.
Location Analysis
Wabash Valley Produce is primarily located in Dubois, Indiana because of the availability around the area. They are also located in Ohio and Illinois because of the Avian Influenza and other diseases. They want the best protection from the diseases for the safety of the production of our eggs and turkeys.
Business …show more content…

Competition
Some of the competition is just really other chicken and turkey farms around here like C and T Poultry, Kyana Poultry and just other farms that they do not own within the company. Since there are more than one chicken and turkey houses in the area we live in they have to perform their best to get the best reputation that they can get from other buyers and customers so they can beat the competition. They need to beat these other turkey/chicken houses to continue business successfully.
Operating Plan
Their operating plan is just to continue building up the reputation that the Seager family has built up in the past 59 years and they plan on doing so by continuing to operate in the three locations of Dubois, Indiana, Illinois, and Ohio. They plan on still selling quality products across the United States for the big and small buyers/customers such as Jimmy Dean, Kellogg, McDonald's, Hillshire, Kraft, Marzetti, Cargel, Big Boarshed. Big Boarshed is the business for our company’s turkey production. Many of these goals are what make this business successful

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