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Jamba Juice Marketing Plan

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What started as a juice store in California in 1990, Jamba Juice now spans in 800 locations throughout the United States with locations extending beyond international boundaries.

Kirk Perron, a health buff and the founder of Jamba Juice, established his first Jamba juice store in San Louis, Obispo, California. Perron’s vision was to advocate for a simple and healthy living through natural health drinks, calling his venture the Juice Club.

The idea came at a time when health juices and smoothies were popular. But, what makes Jamba Juice distinctive is its made-to-order natural food ingredients, consistency, efficiency, and convenience that appeal to people on the go.

Jamba Juice continues to improve on its products through intensive research
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Jamba Juice should focus on expanding its product to attract more customers while staying true to their mission statement. It could offer different products that are low-calorie but taste good, opening up new franchises in warmer states would help boost sales. Jamba Juice offers different smoothie options, boosts, and shots that most of its competitors don’t offer. I recommend adding new flavor to the steel- cut hot oatmeal that was a huge success after being added to menu. Jamba Juice unique menu listing keeps the customers attention and provides sales growth.

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