do not drink coffee. I do not see them having other items that appeal to me where a company like Panera Bread would. When it comes to the costs of Starbucks products they do have high quality products therefore costs of their products would increase. We currently live in an economy of economic recession and people have to cut back on spending money. This is one area that could suffer due to the high prices and the economy. Consumers may have to cut back, change to Starbucks competitors products that have lower prices. McDonald’s has put in coffee shops/areas in their stores in order to be more competitive with Starbucks and to offer products that are similar to Starbucks and that cost less. McDonald’s and other competitors may not have the