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Why Is Panera Bread So Successful

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Panera Bread is a made to order fast food restaurant. It created a fast yet casual dining experience, they also offer breakfast, lunch and dinner as well as salads, soups and drinks. The reason why they are so successful is because they offer good, healthy food and also it has a fast service and specialty food. They also provide catering services. Panera Bread has been in the market for so many years, they have so many return customers, they have good brand reputation and they are very good at what they do.

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Rhetoric in Panera Advertising Panera is a healthy restaurant. All of their ingredients are natural. All of their products are freshly made. Panera has freshly baked breads, pastries, bagels, soups, salads, and sandwiches. The Panera Bread legacy began in 1981.

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We eat there every time we head to UVA. It is in a popular shopping center, where all UVA students go to so they probably earn a lot of money. The second you enter Panera, you get a blast of cool air in your face. There is usually a strong smell of coffee in the morning, but during lunch hours you can smell manybisllions of different smellsthings.

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Panera Bread Company is an American chain of bakery-cafe fast casual restaurants in the United States and Canada. Today, Panera advertises its distinctive flavor mainly through the use of billboards, targeting a hungry audience caught on the road and desperate for something filling, delicious, and healthy. One billboard, for example, features simple but effective advertising. It is simply the image of an inviting bowl of soup.

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Panera Bread Company What is Panera Bread? They serve quality food with speedy service but not too fast like McDonalds or other fast food restaurants nor as expensive and slow as full dine in restaurants (i.e. Chili’s or Applebee’s). “Panera Bread offers freshly baked artisan bread to neighborhoods in cities throughout the country. As of September 27th, 2016, Panera Bread has 2,024 baker-cafes in 46 states” (panerabread.com).

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It opens a new era for take-out foods. Even though they don’t use much technology in cooking process but applying a lot of currently technology is one of their strength. There is no product technology or research and developments occurs which can make a real difference in the products they offers. But it has a secret recipe, which separates its fried chicken and other foods from other fast food providers and attracts more customers. This actually helps it to gain more

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