Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.
The Chick Fil A chain was originally located in the Southern States of America, but has expanded to over 1,700 locations in 39 states and Washington D.C, making it the second largest chicken chain (“Company Fact Sheet,” 2014). Chick Fil A is served at malls, stand-alone restaurants, drive-thru only outlets, Truett’s Grill and Dwarf’s both full service restaurants. Known as a restaurant whose expertise is in chicken entrées, Chick Fil A ’s mascot is a cow.
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
Youth & Education Programs – Chick-Fil-A has a history of providing substantial scholarship opportunities to programs specializing in educating the youth of America, along with developing our youth and the educational system. 2. Community Involvement and Local Giving – Chick-Fil-A also has a history of providing community service to the local communities in which they conduct business. These services include food donations, supporting the needy and providing assistance to other organizations that provide community service. Chick-Fil-A prides itself on going beyond the workings of its restaurant.
Chick-fil-a strengths are that it serves a different product compared to other quick service restaurants. Their chicken brand products are sold instead of serving burgers or beef. Chick-fil-a excellent marketing strategy has led to their yearly increased annual sales since their opening. Chick-fil-a weaknesses are that they are closed every Sunday and all majorly observed holidays. This could lead to decreased sales and customer loyalty.
INTRODUCTION In the case, the backgrounds of Chick-fil-A and its founder are discovered, along with details about the corporation’s strategy and organizational culture. The company’s marketing and finance functional areas are described, followed by its plans for growth and leader succession. The following analysis serves to evaluate the company’s situation within a strategic management framework to discover the effectiveness of its unusual business approach and to identify areas of concern. Chick fil a history began as Dwarf House in Hapeville, Georgia in 1946 and was founded by S Truett.
It was established in 1946 and its headquarters are in College Park, Georgia. The firm has a distinct organizational system that is devised to maximize productivity and foster a shared culture. Its main key groups are the Board of Directors, the Executive Committee, the Chief Operating Officer, and the Regional Directors (Chick-Fil-A CEO and Leadership: Executives and Demographics, 2021). The key groups at Chick Fill -A company are the Executive Committee, the Board of Directors, and The Chief Operating Officer.
The fast-food chain became one of the quickest and most prosperous franchises because of its commitment to providing excellent customer service. The majority of fast-food establishments are not regarded for their quick and amiable service. On the other side, Chick-fil-A is renowned for its incredibly quick and helpful personnel. Chick-fil-a's growth is in part due to by the company's marketing efforts. Years after it was first made known to the public, the company's slogan "my pleasure" still has a lot of impact.
Mr. Cathy was born on March 14, 1921, in Atlanta. Samuel Truett Cathy came up with a philosophy early in his life to work hard and place his trust in God. He died at the age of 93 and died on september 8,2014. He is the founder and chairman of Chick-fil-a. This business was started in 1946. In 1947,he officially started the first chick-fil-a in atlanta .
What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.
Bias of Fast Food Chains “Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.” (Schlosser). Many people favors several popular Fast food restaurants in a way that impacts others’ opinions about that specific restaurant. The bias of many media outlets mainly affects people negatively since the unawareness of credible information shapes peoples’ knowledge and opinion of fast food.
Eating out can be a fast, easy way to get a meal quick. But do we really know what is going in our bodies? Through research the numbers for a typical meal at Chick-Fil-A was found a recorded and also an alternative meal was found and recorded. The amount of total calories for typical meal at Chick-Fil-A is 1270 calories and my daily estimated calorie needs for one day is 2188 calories. As seen, research was done on an alternative meal which consists of 690 total calories.
The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are
Analysis External Environment Facing Chick-fil-A The industry. In 2011, quick-service restaurants was poised to reverse the trend of three-years of declining sales, to achieve over $167 billion in sales, a gain of 3.3% over 2010. CFA is a strong performer in this segment, posting a sales of $4 billion, an increase of 13% over 2010,
Throughout the last few decades, fast food companies have started popping out everywhere. With the
