As one of the nation’s leading direct bank Pearson Financial Service has being a pioneer since 1986, when they first launched the Pearson Credit Card. With a history of innovation and change they were the first credit card company to offer cash rewards and credit card with no annual fees. Pearson Credit Card main goal was to focus solely on providing consumer with nothing less than world class customer service, great features and benefit on their credit card, they cannot find anywhere else in the credit card industry. In fact, according to J.D. Power and Associate Pearson credit card was ranked “Highest in customer satisfaction amongst other credit card companies, two years in a row”. This shows that Pearson kept their promise to consumer.