Owning a practice is a huge task, there are so many big and little things that you oversee, from rent, to making sure the clinic kept clean, but guess what, every practice owner deals with those things. Every practice owner must pay their rent, make sure everything is clean and ultimately make sure that the practice they own is running as smoothly as possible. So, what can you do to stand out from these other practices? In certain places around Australia there are 4-6 clinics on one street let alone one town. For these practices to run successfully they must have something that separates them from one another, be that one may offer hydrotherapy, have a gym or state of the art X-ray machine. Depending on your modality there are many appliances, specialities and marketing tools you can invest in to make your clinic the flashiest around, but there a few things that don’t cost a cent and have much more of an impact when trying to make your practice stand out in the sea of other clinics that are out there. Active Social Media: …show more content…
Tools such as Facebook and Instagram are free advertising, use them to show exactly what you offer to thousands of people a day with the push of a button. Post photos of the clinic, blog posts and information about what is coming up for your clinic. Make offers and specials for clients who enquire through social media and keep in contact with clients so that they have a connection with you and your clinic and always keep them coming back, make a connection. Social media is the best way to market your practice and connect to thousands of potential clients a day. Just remember when you’re signed into your personal Facebook and not your