Alcohol advertisements has been attracting young people through different types of mass media. Advertisements of alcohol has usually been attractive to underage groups of young adults. Alcohol ads usually targets the youth by showing ads of teenagers at parties with an alcoholic beverage in their hand “turning up” thinking that they will be cool and popular. Alcohol ads also target young people by telling them that they will be more relaxed by drinking a nice cold Corona or Bud Light on the beach on a nice beautiful sunny day, they target them by curiosity, they also target the youth by telling them that if they drink alcoholic beverages that it will relieve them of all stress and worries. Most young people will drink because they think …show more content…
Sometimes this will lead the youth to become a drunkard when they become mature adults. The youth are unaware of the good and bad, right and wrong that they perform in their life. Most young people will get attracted to what they see on an ad or anywhere and want to try it. Studies show that before a child graduates high school, the student has spent about 18,000 hours in of a tv, that's usually more time spent in school. Studies also show that there are 2,000 alcohol advertisement commercials on tv each year. Alcohol advertisements reach the youth not only through tv but also through different types of media sources. Statistics show that young adults aged between 12 and 19 had a 1.3 percent of drinking daily. Young adults aged between 19-20 has a percentage of 2.1 percent of drinking daily. Now drinking weekly those percentages has increased. Young adults aged between 19-20 has a 43.9 percent ratio of drinking weekly. Young male adults under verbal abuse has a 29.3 percent chance of drinking. Young male adults under physical abuse has a 5.9 percent chance of drinking. Now with females it's not much different. Young adult females under verbal abuse has a 21.5 percent chance of drinking. Young adult females under physical abuse has a 3.1