People magazine is considered to be one of the most influential sources when it comes to exhibiting the ideal image of beauty. By choosing a model to represent what the generalized perception of beauty is, “Olay Eyes” targets the insecurity within their readers by convincing them what their eyes should look like, how attractiveness is based off of age, and implementation of social media in order to appeal to a wider range of the public.
“Olay Eyes” targets the audiences’ insecurity by showcasing what the ideal eye should look like and the significance behind it. When a product is associated with the use of a visual we tend to link the two together; other factors are not taken into consideration at a first glance. Many people do not know the
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Youth is a quality that we all wish to maintain. This makes us grasp any method that we are convinced to help us appear young. “Olay Eyes” uses this innate desire of ours in in order to provoke us into purchasing their product. An example of this is the phrase, “Eyes should show mischief. Not your age,” this false advertising persuades the audience into thinking they are in need of this product to satisfy their desire to feel young. Appearing young is a general sign of attractiveness. As we currently live in a society that primarily views attractiveness as a sign of class. The industry makes it seem as though beauty easily attainable by simply using an affordable product, “Because it [makeup] can be applied so quickly and is relatively easy and inexpensive compared to other more drastic measures such as diet, exercise, or cosmetic surgery, cosmetics have become an easy way to measure up to the standards of beauty enforced by society” (Britton 5). We often associate growing old with poor qualities such as: feeling neglected, and lonely. In short, advertisements have created a fear of old age. Thus this fear leads to cruel and distorted image of oneself (Vickers