Persuasive Essay On Swot Analysis 2014

NOW THAT’S HOW YOU MARKET YOUR EVENT!

Rugby is one of the largest and most known sports in the world, millions of rugby supporters gather every 4 year to support their international home teams that participate in the games (Patel, 2007). Rugby World Cup has 20 teams from different international continents (RUGBYWORLDCUP.COM, 2015). Being such a recognised and famed sporting event, Rugby World Cup they are overtaken to use many of marketing strategies that would help them to consume a bigger audience, top profits and finest reviews. Rugby World Cup 2015 was held at England and Wales, this was one of the most successful RWC’s in history, including the benefit the UK economy got from the event over 400,000 international supporters have visited

I believe a brand such as Lucozade taken a good opportunity because they sell energy drinks and by advertising that rugby players drink Lucozade it would attract many consumers to purchase the product. “Marketing has transformed itself into a sophisticated, pervasive force that extends into an every part of our lives. Slick advertising campaigns are designed for the express purpose of manipulating children into buying products and training them to become mindless consumers of goods they don’t really want.” (The Corporation, 2004) As this quote from the film is accurate to what Lucozade I believe is doing with their campaigns; Lucozade is trying to sell their product to the rugby viewers also including any age difference but in my opinion children are their main target for the reason children are now drinking Lucozade sports

I mean social media is the most beneficial and furthermost rewarding ways of reaching to the viewers and the public. For example, New Zealand All Blacks is the most popular and winning teams throughout the history of RWC, they know how to make their fans be devoted to them; considering the team on Facebook has more than 3.2 million (www.blog.hootsuite.com) likes, and their campaign for 2015 games “WE BELONG” stood out and was extremely positive to their supporters, also, they marketed their team by hashtag “#TeamAllBlacks” this has reached international social media success when people from other countries started supporting New Zealand All Blacks. As said by C.Hackey “social media marketing offers opportunities to leverage mass media coverage to elicit consumer activation, in addition to generating presence for the brand.” (C.Hackley Marketing in Context 2013) I massively agree with C.Hackley, I believe social media influences marketing opportunities as it connects with the consumers and also influences them to interact with the presence, like rugby each team is trying to connect with their supporters/consumers who purchase their promotional material and support the team. For instance, including what Danielle Sacks (writer for FASTCOMPANY.COM) said “… the internet has turned what used to be a controlled, one-way message into a real time dialogue with millions.” By saying that she implies