The North Face follows the Treacy & Wiersema’s strategic framework. The North Face shows very high operational excellence. They provide very high quality items at a reasonable price. Their quality is amongst the best in the competition, if the not the best, and they have a wide variety of options to choose from. Their customer intimacy is well shown through their life time guarantee on their products. They are always very loyal and helpful to every customer and have a great customer service system. They are reliable and back up their quality with lifetime guarantees. Finally, they have very strong product leadership. Being one of the biggest brands in its market, The North Face is a leader. They are constantly developing and innovating new