Come October, the entire country will once again be “emotionally manipulated into buying all things pink.” Most of us know someone who’s been affected by breast cancer, as well as the numbers associated with this disease. One in eight women will be diagnosed with breast cancer in their lifetime, and it has the second highest mortality rate among women, behind lung cancer. In an attempt to combat this horrific trend, October has been the designated Breast Cancer Awareness Month since 1985. During this time, the shelves of nearly every retailer in the nation are given a fresh coat of pink and stamped with ribbons to remind their customers that breast cancer remains just as much of a public health crisis as last year. Although the pink ribbon …show more content…
The five year survival rate for cancer has remained virtually unchanged for nearly all cancers in the last 30 years. Childhood leukaemia, lymphoma, and testicular cancer has improved. Just those three. Meanwhile, the survival rates for other cancers such as breast, colon, brain, liver, lung, and pancreatic have not improved.
In addition, the pink ribbon is not regulated by any agency, so any company can stamp a pink ribbon on their product in the name of “breast cancer support,” regardless of whether or not it effectively combats the breast cancer epidemic. Some health and beauty products sport pink ribbons to try and communicate that they don’t contribute to breast cancer. Other products have a pink ribbon to indicate that the company supports breast cancer programs, even if their contributions are in no way tied to the profit made from that particular product. There are still companies who give a portion of an item’s cost to a breast cancer organization, but may require further action from the consumer for the donation to be realized. Unless you can see exactly how much money from your purchase will go to support breast cancer programs, consider just giving directly to a reputable charity instead. “Support only those organisations who disclose where their funds are allocated; are progressive with their research; and don’t fund animal torture” (“Pink