Political parties most times use persuasive techniques for example; they criticize the opposition and flatter the public with things they believe they want to hear. They can do several things, which people would say that it is more like doing an advertisement. Political parties do rallies to increase more support from people. Political parties use social media as well. Social media is one of the most effective ways to raise awareness of several political issues, for example, being able to encourage people to vote, and also being able to promote several political candidates. Political parties also use negative campaign. It focuses on convincing voters to not vote for you’re their competitor. According to the book American Government and Politics