The 90s were also the time when cosmetic surgery received a growing attention, therefore more and more people wanted to look like Pamela Anderson, after her role in Baywatch. In the series, she plays a blonde bombshell lifeguard in a red swimsuit that is high-cuted. Anderson is showing of a toned body and an integral vision of breast implants, as a result of this the plastic surgery increased sharply.

When the 20th century was reached plastic surgery was not only a way to fix congenital defects or help people who had been defected in an accident. Now days the plastic surgery was a way for celebrities and wealthy people to change their appearance and to fix complex. Since the 20th century also is the time of social media´s breakthrough people