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Playtex Advertising

961 Words4 Pages

Playtex’s advertisement illustrating a baby dressed in leather with an arm filled with tattoos and a face of piercings is very comical and surprising to the eye. But when looking deeper into the visual text, one can discover more than just an advertisement to sell pacifiers. In this particular ad, the company of Playtex is appealing to the parents of arduous children to buy their pacifiers. By attempting to achieve this goal, designers of the advertisement were very stereotypical and degrading to a specific group of people in society. By analyzing the visual elements in the Binky Campaign advertisement, Playtex debases the edgy and “punk-rock” personality, ultimately challenging societal views and becoming difficult to our accepting culture. …show more content…

Playtex utilizes the contrast of colors to get a point across to their audience. In the advertisement, the baby is sitting in a completely plain white background. The color white is associated with purity and innocence, just as babies are thought of as pure and innocent little humans. In complete opposition, the child sitting among all of the white is wearing black, a color that conveys dark emotions of menace and evil. Due to the direct contrast of these colors and the large size of the baby, all attention is drawn to the infant. In result, this inhibits viewers to picture the infant’s innocence, leaving them with negative emotions due to the black clothing worn by the baby. Therefore, the advertisement conveys a negative connotation regarding people who dress in this particular …show more content…

The eyes of the baby are looking directly at the viewer, which serves as a connection to whoever is looking at the ad. By analyzing the facial expressions and actions of the baby, he or she does not seem to be acting “difficult” as the ad says the infant is. The child’s eyes and mouth are wide open, as if he or she is in a playful and joyful mood. The baby that is pictured looks completely content and happy without the use of a pacifier, therefore adding an opposing side to the purpose of the advertisement: parents do not have a use for

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