Prescription Drugs: Direct-To-Consumer Advertising

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When you focus on styling in advertising we have all noticed direct-to-consumer (DTC) advertising of prescription drugs. In my opinion, it causes more harm to people than ever; imagine most of the drug addiction are contributing to the advertisement the more their reading to the advertisement, and trying to diagnose them self so the doctor can prescribe that medication. There is a Point/Counterpoint discussion on pages 360-361 of your text and you may use that as a starting point for responding to the following: Should prescription drugs be advertised to the public? Why or why not, do you think? What are the risks and concerns? What are the benefits? I do not think that drugs should be advertised to the public. Advertisements for any product are constantly portrayed to have positive results in order to sell the product, not because there is any real concern for the consumer. As mentioned in Point 1 the advertisement of many prescriptions comes off as blatant manipulation (pg. 360, Levinthal). As we spoke about formerly on the topic of advertising licit drugs such as alcohol and tobacco, advertisements are only there for one thing, in order to sell and make money. Pharmaceutical companies have been faced with the strain within their own industry as well as government agencies …show more content…

Consumers are actively brought physician’s information; ask regarding treatment options and even challenging decision in an attempt to administer their individual health. Searching online across the healthcare continues environment an understanding for symptoms, treatment options, and alternatives and even give solution on how to access and pay for medications. It also provokes the patients to seek additional information on the brand and thrust for its prescription production. The objective of this study is to conclude attitude of the physicians towards