In the “Squatty Potty” infomercial, the ad makers are trying to convince the audience to buy their product by explaining to them how using it helps prevent health problems. In the beginning of the ad the prince shows us how the unicorn is going to teach us how to use the squatty potty and how the squatty potty is going to give us the poop of our lives. The ad makers carefully crafted logos and ethos appeals to give reasons and knowledge for their audience to buy their product. They also used humor and comic to make the audience watch and feel more comfortable thinking about the proses of pooping. The first thing the ad makers used to attract their audience is using pathos appeals through comedy.
Extra -Gum Advertisement The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit.
Marmot Apparel is an outdoor clothing equipment company that sales everything from tents to socks. Their commercial is about two doubtful species joining together for an adventure where the amusement never ends. Marmot Apparel adequately persuades young adult to purchase their outdoor clothing equipment through a charming commercial between man and animal using pathos, logos, and ethos. The intended audience that Marmot Apparel is trying to persuade to buy their clothing is adults from the age sixteen to thirty.
Always Commercial: “Like a Girl”. The Always “Like a Girl” commercial is an empowering television advert that sensitizes on the battle of confidence among girls in their puberty period by using the Always sanitary pad platform. This text is effective in using ethos appeal to convince the society of the need to stop crushing the girl’s confidence by using the phrase “like a girl” to imply they are weak or fall short in doing things. When the young girl in a pink dress states that to run like a girl for her means “run fast as you can”, she appeals to the audience’s emotions by changing the narrative of what it means to run like a girl.
In contrast to the ethos of the Chevrolet advertisement, Henry Jenkins masterfully employs logos to deconstruct myths centered around the idea that videogames are dangerous and are connected to youth violence. Jenkins says that there is a large gap, “between the public's perception of video games and what the research actually shows,” and many of those perceptions are based on an emotional response and the facts are meant to counter that. The audience of Jenkins’s endeavor would fall on the neutral side of things because they would be the ones who don’t necessarily have an already formed opinion on the subject and would be most willing to listen and allow themselves to be persuaded by statistics and information backed up by research. Throughout
The Effectiveness of Airborne: A Rhetorical Analysis How important is it to you to stay healthy throughout the winter months? Millions of Americans spend thousands of dollars every year to help prevent getting sick. This year the cold and flu seems unusually vicious and many people have died. Airborne was introduced in 1999 as a remedy to help keep the common cold at bay.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
In 2013, Kraft launched a daring advertising campaign featuring the charismatic "Zesty Guy," aiming to challenge conventional perceptions of salad dressings. Kraft used him as a symbol to redefine perceptions of salad dressings, transforming them from condiments to symbols of excitement. Kraft claimed their “Let’s Get Zesty” campaign is supposed to appeal to their female audience and give their Kraft Salad Dressings a new look, but diving deeper into the deliberate choices made by the creators shows their true intent. Through an examination of the rhetorical elements, it is clear the advertisement aims to evoke a sense of playfulness, allure, and sensuality, while intentionally sparking controversy to capture attention and generate engagement.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
Nike is the biggest and most popular company when it comes to sports, closely followed by adidas. Nike releases many commercials in order to stay on top of their business and bring in more money. One of the best soccer related commercials they have made is ¨Winner Stays On¨.It is a sports commercial made in attempt to attract more people to purchase their soccer gear. This commercial could appeal to any soccer player or aspiring professional athlete because it revolves around the game of soccer they are playing to determine which team gets to stay. The phrase winner stays on is commonly used in all sports as a way of competing against each other.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
In my rhetorical analysis of “Corporate Marketing Is Responsible for Childrens’ Materialism”, I had to adjust and make a lot of revisions from my rough draft. For instance in my first rough draft I put the claims that Rowe and Ruskin’s article had no errors and thought the article was quite appealing. However, when I reread the article and identified all the strategies that the writers used, I thought in some areas could’ve use more analysis to strengthen their argument. But, overall, I really thought that their claims and arguments were well thought out and strong. On the other hand, I added information that could be useful and effective in my writing.
Coca Cola: Share a Coke and Happiness 1. Introduction: Coca Cola Share a Coke This Summer Has anyone ever told you you can’t buy happiness?
Do you ever come to believe a certain idea after watching an advertisement, but wonder why you do? Companies have developed ways to make consumers take their side in a movement or campaign. Advertisements are used for several different reasons; to persuade you to buy a product, to spread an idea, or create awareness. They develop these persuasive advertisements through the use of rhetorical appeals: ethos, pathos, and logos. For instance, Under Armour, a well-known activewear company, spreads the idea that determination will lead to success.
Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.
