In the article “Product Placement and Advergaming” by Michael Solomon, the author explains the changes that have occurred in advertisement from the past to the present. Specifically, how product placement has evolved and why advergaming is becoming a useful tool for advertising. In the past, TV shows and movies, altered name brands shown. Today, marketers will pay up to 25 billion dollars a year, to use name brands in TV shows and movies. Studies have shown that when the benefits of a product are clear, consumers are more likely to buy that product. Researchers have claimed that product placement can be beneficial, if done correctly. However, products placed poorly, affect sales negatively. For example, The movie “E.T.” product placed