Always Commercial: “Like a Girl”. The Always “Like a Girl” commercial is an empowering television advert that sensitizes on the battle of confidence among girls in their puberty period by using the Always sanitary pad platform. This text is effective in using ethos appeal to convince the society of the need to stop crushing the girl’s confidence by using the phrase “like a girl” to imply they are weak or fall short in doing things. When the young girl in a pink dress states that to run like a girl for her means “run fast as you can”, she appeals to the audience’s emotions by changing the narrative of what it means to run like a girl. Her belief that she can do it as well as anyone else can, appeals to the audience's emotions. This is effective