ipl-logo

Prometheus By Jose Orozco: A Marxist Analysis

1148 Words5 Pages

INTRODUCTION In this essay, I will attempt a Marxist deconstruction of three chosen visual texts. In order to sufficiently analyze and explain the subject, I will first consider what is understood by Marxism and Marxist deconstruction of a text. Secondly, I will focus on Coca-Cola's advertising campaign “True Friendship”, and the brand's effect on globalization. Next, I will analyze a mural painting “Prometheus” by Jose Orozco, and the artist's relationship with Mexican culture and politics. Then, I will attempt a deconstruction of a photograph of the French resistance, considering the historical implications of this movement. To sum up, I will reflect on the overall success of my investigation and will formulate general conclusions. MARXIST …show more content…

The campaign is a part of worldwide famous Christmas campaign, that celebrates Christian Holiday and traditions. The goal of this specific advertisement was to promote Coke as an essential part of those celebrations. The campaign which it is a part of is repeated every year since 1958 (Coca-Cola, 2017), and nowadays is commonly accepted as a part of Christmas spirit, even though it refers to Christian religious traditions. Being promoted in many regions of the world, even the countries where the dominant religion is Arabic or Jewish is one of the causes of gaining popularity of commercialized Christmas celebrations worldwide. As a part of Americanization process, Coca-Cola has become a significant part of many cultures, representing the all-encompassing consumerism, that imposes on everyone acquiring similar products. This campaign is just a single example. Coca-Cola advertising for nearly a century significantly contributes to the uniformization of culture worldwide. The differences between cultures slowly fade, cultural patterns get standardized, and due to a mix of cultural elements, some minorities’ cultures

Show More
Related

Cesar Chavez Rhetorical Analysis

542 Words | 3 Pages

This further encourages the laborers that being nonviolent works and thus fuels their revolution. Continuing on, Chavez reminds the readers that the laborers experience “feelings of frustration” during their struggle for better rights. Drawing the attention of the readers to the line, the aliteration emphasizes the laborer’s feelings. Readers now gain insight on how the laborers feel and wish to support them. This enables the laborer to keep searching for better conditions.

Read More

Émile Zola's 'The Belly Of Paris'

1143 Words | 5 Pages

Reaction Paper Three In Émile Zola’s The Belly of Paris, the reader learns about the controversial life of a man named Florent, who was arrested and deported for standing up against the tyranny of the monarchy and the police in Paris. After an escape, he then returns to Paris where he wants to start a new life, but instead, he gets involved with a political group who wants to start a revolution. At the end the reader learns he has been captured, along with others in the group, and they are sentenced to deportation again.

Read More

Review Of Solomon's Masters Of Desire The Culture Of American Advertising

1133 Words | 5 Pages

The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

Read More

Primary Source Analysis Of Newspapers In Colonial America

968 Words | 4 Pages

Overall, this letter from a chain of correspondence between Franlin and Hall, when analyzed alongside the corresponding newspaper article that was later published, provides a complex look into motivations different people had for participating in the Revolutionary cause

Read More

The Twelve Who Ruled, By Robert Roswell Palmer

1664 Words | 7 Pages

In 1941, Robert Roswell Palmer, a revisionist, was another French Revolutionary historian who wrote about the Terror during the Revolution. Unlike Kerr, Palmer focuses on the individual leaders of the Committee of Public Safety instead of the conflict between the different classes. Besides focusing solely on Robespierre, like Mathiez, he focuses on all twelve leaders. By focusing on the revolutionary leaders, Palmer’s book, The Twelve Who Ruled is a political and top-down interpretation of the terror during the French Revolution. Palmer’s interpretation is a continuation of Mathiez’s as he also views terror as an instrument of justice that is used to repress and control its citizens.

Read More

The Mega-Marketing Of Depression In Japan Analysis

1731 Words | 7 Pages

In this rapidly globalizing world, the jobs of the advertisers and marketers are to make sure we, the general public, have no control over our wants and desires. It is impossible for them to gain full control, but they do a good job of restricting what freedoms we do have. Big companies want us to believe that we have control by changing cultural norms without us realizing they did. Ethan Watters discusses how marketers plan to redesign Japanese culture for their benefit in his narrative titled “The Mega-Marketing of Depression in Japan.” Watters makes it apparent big companies, such as the drug company GlaxoSmithKline, are reshaping Japanese culture to market a pill that supposedly cures depression.

Read More

Coca Cola Rhetorical Analysis Essay

1061 Words | 5 Pages

It is created as a response to a current situation in the United States regarding multiculturalism. The commercial is meant to be viewed by people from ages 18+ and that are any type gender, any religion, and race or from any culture. This is known because the commercial shows a multi-lingual version of the song “America the Beautiful” sang in eight different languages in order to express a strong message of the presence of diversity in America. It provides footage of different people living their everyday life in America in different cultures. With this, Coca Cola emphasizes the diversity of this country and that everyone is welcome and has the right to be

Read More

Annotated Bibliography On Stereotypes

792 Words | 4 Pages

Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

Read More

Short Story No Face

1091 Words | 5 Pages

In the short story “No Face”, readers are told a story about a boy from a small village in the Dominican Republic whose face is extremely disfigured at a young age, and now he is forced to hide behind a mask. When he was younger this boy’s face was eaten off by a pig, which is why he must wear a mask to hide his face from the rest of the village. With his disfigurement comes the nick name No Face, and causes him to sick out even more as the village outcast. He has had to learn how to defend himself and live in the shadow as to not bring any attention to himself. Though he tries to stay out of everyone’s way trouble still finds him and he is forced to fight to defend himself from local bullies.

Read More

Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More

How Did Marxism Influence The Outbreak Of The French Revolution

1524 Words | 7 Pages

Introduction The French Revolution has played a key role in shaping the future not only of France but also of the modern Western world. It has been an event full of political and social significance since with it the transition from the old political and economic system, and consequently social, to a new modern system was accomplished, leading thus Europe towards a new era. However, the historiography of the French Revolution is intricate and in order to understand each event, any scholar or student has to deal with several series of challenges. Indeed, the different opinions and interpretations about its causes and its consequences proposed by historians, make the French Revolution one of the most discussed historical subject of the modern history.

Read More

Manhattan Transfer Essay

1322 Words | 6 Pages

It is one of the essences of Dos Passos’s method here, and of his vision of modern life. The42nd Parallel established, Dos Passos as an unusually serious artist, serious with the seriousness that expresses itself in the propagandist spirit. He cannot be interested in individuals without consciously relating them to the society and the civilization that make the individual life possible. The artistic shortcomings of his work might be, not merely excused as inevitable, but praised as propagandist virtues: they are necessary to a work that exhibits the decay of capitalistic

Read More

Les Miserables Historical Analysis

3327 Words | 14 Pages

This essay will examine the historical accuracy of the film Les Miserables in terms of the social, economic and political conditions in French society post French Revolution. The film Les Miserables depicts an extremely interesting time in French history (from about 1815-1832.) Even though the story line does not depict every detail and event that occurred during the time period as well as the fact that some aspects are dramatized for entertainment purposes, the film effectively spans thirty years of economic, political and social aspects of French Society. However it also manages to bring in references to the past, the French Revolution (1789-1799) and the impact it had on the society portrayed in the film.

Read More

Coca Cola Demand Curve

1041 Words | 5 Pages

5. TIME The demand for Coca Cola increases during festivals like Diwali and Christmas. Coca Cola the brand is positioned as a universal icon of happiness and hence a more preferred brand during festivals SUPPLY CURVE

Read More

Marxist And Proletariat Analysis

1414 Words | 6 Pages

The essay focuses on two different sections. The first part of the essay is will discuss the central arguments about knowledge made by Marx and critical theorist, with close attention to its relationship based on the exploitation or oppression that exists in the society and the relationship between the bourgeoisie and the proletariat. Knowledge can only be acquired when applied in any practical situation. This can be achieved through’’ natural science”. This has long been in the existences before now.

Read More

More about Prometheus By Jose Orozco: A Marxist Analysis

Related Topics

Open Document