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Promotion Mix In Marketing

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Promotional mix is the coordination of the marketing activities which includes sales promotion, publicity, advertising, direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers.

Promoting the products is important for any business because of the lasting impact of promoting has on customers. The promotion mix is the essence of what promoting is and how promoting it is done effectively. Advertising, sales promotion, personal selling, public relations, and direct marketing comprise the promotion mix. These type of tools is used to communicate customer value and build customer relationships persuasively. With the correct blend of the promotional mix being used effectively, …show more content…

It is a coordination of activities that you will perform to directly interact with your customers.

Promoting the products is important for any business because of the lasting impact of promoting has on customers. The promotion mix is the essence of what we are promoting is and how promoting it is done effectively. Advertising, sales promotion, personal selling, public relations, and direct marketing comprise the promotion mix. These type of tools is used to communicate customer value and build customer relationships persuasively. With the correct blend of the promotional mix being used effectively, a business will continue to gain customers and achieve both long and short term success.

Even a superior product is not sold by itself. The customers in the market need information about your product or service before they buy it. The ways you communicate features and benefits to your potential customers is called a promotional mix.

When we promote the product in the market which is newly launched, we are engaged in persuasive communication: Want to convince others to buy from you. It must select the right promotional strategy

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