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Punch Worthy Car Crash Advertisement Analysis

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Is that “cold one” before driving a good idea? Is it worth your family going to your funeral? We see the aftermath of drinking and driving all the time. The total loss vehicles, mangled bodies and even worse, the innocent victims. The ad “Punch worthy car crash” was published on January 22, 2013 to address the dangers of drinking and driving. This is a prime representation of what driving drunk is like, a punch in the face. The design of this ad is truly unique. Although the message of the ad is clear due to its attractive layout, their portrayal of innocent lives of sober drivers and the impact of drunk driving.
The ad portrays a clear message through its attractive layout. The ad features a fist with a truck drawn on it punching a guy’s face with a car drawn on it. The image serves as a metaphor for the effects of drinking and driving. The guy with the car drawn on him illustrates the innocent …show more content…

The impact of drunk driving effects many people even outside of those involved. Someone has to now live without a parent, grandparent, child or spouse. The lasting consequences and effects that come long after the accident itself is what changes the lives of families and relationships forever. Death is something that you don’t come back from which is why getting behind the wheel is one of the single most unwise choices that you could make.

All in all, we can conclude that intoxicated driving is a bad idea. No part or such a choice will end well for anyone involved. But let’s say you get away with it once or twice, now you’ve lulled yourself into a false state of security. When something finally does happen, you will never see it coming. Due to not only the obvious consequences of drunk driving, but also the mere shame and guilt associated with taking an innocent life, it’s safe to say that intoxicated driving really is a “Punch in the

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Throughout the commercial there is a chance that the rhetorical appeals may not work, but in this case it seems that they do work. The rhetorical appeals work because there seems to be just the right amount of content in the appeals to get it across. With watching the commercial there may have been some viewers that where not persuaded by the commercial. This may be because they are not drinkers of beer or they do not want to change there ways of drinking and driving.

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This affected the whole family. This little boy lost his baby brother, and the parents lost their baby child. To imagine making the decision to take your baby off of life support, knowing that he will not make it, and none of it was your fault. In conclusion, driving drunk does not just affect the driver that chose to drivedrunk. It affects the people they hit and sometimes kill.

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GEICO’s advertisement, which can be found in Men’s Health November 2016 issue, targets car owners through the use of several tactics by means of segmented marketing, hooking the audience, and appealing to their desires. GEICO is the second largest and one of the fastest growing private auto insurance companies in the United States (GEICO, 2016), who aim to reach their target audience through the imagery of a stack of cookies in the hopes of the consumer to correlate the greed and desire received from the food imagery used, in place of the experience provided by insuring your car through GEICO. Additionally, GEICO strives to target customers through attempting to cater to their needs with the intended end goal of persuading them to choose GEICO

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I’m so excited to drive drunk! I have heard all the arguments: Drunk driving kills. It's my life, not yours. I do not care what anyone says….I am totally ready to drive drunk.

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