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Qualitative Exploratory Case Study

1076 Words5 Pages

Small business start-ups entrepreneurs are the most rapidly growing industrial development in the United States. Apparently, 42% of these start-up entrepreneurs in the United States are women (U.S. Census, 2012). Women owned businesses generate 25% less profit annually compared to men owned business in the United States (SBA, 2012). The challenge for women owned small businesses (WOB’S) is to find the correct financial institution that will facilitate them improving their profitability beyond five years (Mitchelmore & Rowley, 2013). WOB'S that are profitable have figured out a way to finance, develop high profits, grow profits, and deploy effective strategies (Phillips & Knowles, 2012). The general problem is that women owned small businesses …show more content…

In this study, the research will establish a relationship with WOBs regarding understanding financial institutions as it relates to obtaining access to loans. The quality of the problem for WOBs will be used in conjunction with the interviews and research questions to develop an understanding the financing of WOBs Furthermore, the findings from this study could provide WOBs with more funding to improve their …show more content…

(2013), several factors contribute (in both good and bad ways) to the environment in which women entrepreneurs operate. The factors that contribute toward the success of women-owned businesses include the ability to communicate, family support, managerial skills, inheritance, and product/service competency. As explained by Osa-Ouma and Rambo (2013), women-owned SMEs face economic, consumer demand, personal and human resource barriers. Economic barriers include cash flow issues and access to financial assets, whereas human resource barriers include the lack of a skilled workforce. According to Mung'atu, Kyalo, and Mbiti (2015), personal barriers faced by women entrepreneurs include the lack of mentoring, limited management expertise, and training

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