Qualtrics: Analysis And Results Of An Online Survey

Methodology The online survey created through Qualtrics is to measure the online attributes retailers need to satisfy female generation Z shopping experience. The questions put together were modified to answer questions for the product. Asking different kind of scale and open-ended questions. With the help of my mom, a teacher at the Llano Highschool, my freshman year college cousin and her friends from San Angelo State, the survey was sent to them and dispersed through email and text. Making sure each of them were female and the age of 17 to 20 years old. A total of 48 completed female responders that were usable for this study.

Analysis and Results
After the survey was taken, the reported data were analyzed through Qualtrics and then Excel.

With 12% of responders making a little income of $1 to $50. Good 18% of responders bring in an income of $51 to $150. the largest group of 28% of the responders re bringing in $151 to $250. The 20% third largest group of responders make $251-$400. With a surprising 22% of responders make $400+. These results are presented in Appendix A Charts 3 - HOW MUCH DISCRETIONARY INCOME DO YOU RECEIVE EACH MONTH. Just a little over half of the responders were White/Caucasian with a 54.35%. Second largest ethnicity group was Latinas with 23.92%. Thirdly having 10.87% African American responders. Native Americans brings in about 10.87% of the input. Lastly, only 3.35% were Asian. These results are presented in Appendix A Charts 4- WHAT ETHNICITY ARE YOU. About 37.50% of the responders are full time students; with a part time job. Secondly 22.92% are full time students with no job. Then 12.50% are part time students; with a part time job. These results are presented in Appendix A in Table A: Charts 5- WORK LOAD for School and Work. Only one person with 2.04% never uses the internet. Five people with 10.20% use the internet about 1 to 2 hours a day. With a little less than half with 24 responders 48.98% use the internet with 3 to 4 hours a day. 30.61% use the internet about 5 to 6 hours a day. The only 4 responders with 8.16% using the internet 7+

With a median of 4 and an IQR of 2.5, shows they moderately important to offer curb side pick up. With the median of 2 and an IQR of 2.5, shows they think it is slightly important to offer front door delivery. With the median of 1 and an IQR of 0, shows it is extremely important to offer free shipping. With the median of 2 and an IQR of 2, shows it is moderately important to have the ability to compare prices. With the median of 3 and an IQR of 3, shows that it is slightly important to offer 360 views of clothing. With the median 3 and an IQR of 2.5, it shows it is slightly important to offer one-click buying. With the median of 2 and an IQR of 2, shows that is moderately important for store availability. Lastly, with a median of 2 and an IQR of 3, shows that it is moderately important to offer 2-day shipping. Majority of the responders moderately liked and moderately think it is important to have attributes available to them while shopping online. These results are presented in Appendix A in WHAT ONLINE ATTRIBUTES ARE MOST IMPORTANT TO