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Readers To Consider Patriarchal Female Roles In Nike's Dream Crazier?

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How does W+K challenge viewers to consider patriarchal female roles in Nike's Dream Crazier campaign?

Dream Crazier is a progressive 2019 Nike campaign by Weiden + Kenedy, consisting of six print ads and a 90-second commercial, which challenges the viewer to think about patriarchal female societal roles, showing a double standard in the athletic community. This paper will only evaluate the campaign's print advertisements and not assess the video commercial. While advertising Nike's products, the campaign also focuses on the individuals who wear Nike clothing as they break down barriers in sports and the culture of the athletic community. Dream Crazier portrays the inequalities women face by highlighting their strength and achievement through text, lighting, expression, and ethos.
Weiden+Kenedy urges viewers to consider women's role in the athletic community by reflecting on female roles in the past. W+K relates the text of the prints to specific …show more content…

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