ipl-logo

Readers To Consider Patriarchal Female Roles In Nike's Dream Crazier?

1247 Words5 Pages

How does W+K challenge viewers to consider patriarchal female roles in Nike's Dream Crazier campaign?

Dream Crazier is a progressive 2019 Nike campaign by Weiden + Kenedy, consisting of six print ads and a 90-second commercial, which challenges the viewer to think about patriarchal female societal roles, showing a double standard in the athletic community. This paper will only evaluate the campaign's print advertisements and not assess the video commercial. While advertising Nike's products, the campaign also focuses on the individuals who wear Nike clothing as they break down barriers in sports and the culture of the athletic community. Dream Crazier portrays the inequalities women face by highlighting their strength and achievement through text, lighting, expression, and ethos.
Weiden+Kenedy urges viewers to consider women's role in the athletic community by reflecting on female roles in the past. W+K relates the text of the prints to specific …show more content…

Ibtihaj Muhammad was the first woman to compete in the Olympic Games wearing a hijab in the 2016 Rio de Janeiro games. Muhammad's place in the athletic community was questioned from an early age: not only is she a woman, but she is also Muslim-American. Muhammad is an icon for female athletes, showing them that Nike believes they are capable of anything, even when others do not.
Chloe Kim is an Olympic snowboarder and is considered one of history's best athletes. Kim also had to overcome many challenges, as she was the youngest gold medalist in snowboarding. Because of her gender, age, and extreme talent, Kim proves that Nike viewers are capable of anything they put their minds to, even if it seems impossible to the rest of society. W+K's Dream Crazy campaign inspires women of all backgrounds to challenge their situation and to rise above expectations, even if others around them believe it and them to be

Show More
Related

Effects Of Monopolies In America During The Late Nineteenth Century

341 Words | 2 Pages

Monopolies in America during the late nineteenth century held various effects on the nation’s economy. They increased the amount of jobs for the struggling, provided necessary capital, and introduced new inventions that are still used today. On the other hand, monopolies continued the spread of corruption in enterprise. The creation of monopolies brought forth multiple benefits for the country. Rockefeller stated that with monopolies came expansion of business.

Read More

Judith B Stamper's Face-Off On The Playing Field

141 Words | 1 Pages

In the article titled Face-off on the playing field By, Judith B. Stamper explains girls have their own story of support or discrimination, success also the debate of girls be allowed to compete on boys’ sports team. First, the writer Title IX explains female athletes are been treated second-class for long enough and should pass of inequalities and biases of girls. The writer also clarifies that girls doing sports make them healthier, physically, and emotionally. Other girls that don’t play sports are less likely to use of drugs. In addition, she notes a former Stanford University basketball player Mariah says, strength and independence of things girls learn from sports, the opportunities that are changing women.

Read More

How Does Mabel Lee's Impact On The University

1766 Words | 8 Pages

In the early nineteenth century, Victorian assumptions about women and their abilities were still alive and raging within the mainstream American society. One Victorian assumption would be through emotions, or a woman’s manner of expression, which was more apparent than a man’s own show of emotion. These minor differences on “manner of expression” between the two genders allowed even more damaging assumptions and stereotypes to flourish and stay relevant within the society. For many citizens, there was a question if females could gain characteristics such as loyalty, cooperation, and emotional control when playing sports. Women’s sports were just beginning in many universities and colleges, however, the female teams could only compete against other female teams from the same college or join an intramural team.

Read More

Rhetorical Analysis Of Just Run With It

1051 Words | 5 Pages

In the NFL’s 2023 Superbowl commercial titled “Just Run With It,” the advertisement utilizes a variety of methods to share its message of growing the game with the inclusion of women and commemorating the skill and bravery of the women already involved in the game so many of us love. The commercial creates group identification, utilizes constitutive rhetoric, draws upon the NFL fanbase’s collective memory, and employs the images of many popular personas inside and outside of the NFL to share its message of inclusion and commemoration. By using these rhetorical tactics, the NFL provides an entertaining narrative that not only commemorates the athleticism and courage of women in football but also encourages other women across the globe that they

Read More

Katie Ledecky Research Paper

540 Words | 3 Pages

Katie Ledecky created world records and memorable choices, while persisting to grow and live as an independent figure to all women, at the same time impacting society by swimming and illuminating life for others. Katie created world records and memorable choices. According to Katie, the passion you have for a sport is more important than how good you are at it. “My faith has always been important to me. It defines who I am.” says Katie.

Read More

Nike Ethos Pathos Logos

1003 Words | 5 Pages

Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

Read More

Wilma Rudolph Research Paper

732 Words | 3 Pages

Rudolph impacted humans because she was the woman that did the unthinkable, becoming the fastest woman in the world. “Wilma’s celebrity brought unprecedented attention to women in the Olympics, especially to women’s track and field events. She inspires generations of women athletes especially minority women athletes who faced so much more barriers to achieving their dreams.” (Engel,2014). One athlete tells Wilma’s impact on her, “It was a great thrill for me to see.

Read More

Simone Biles Research Paper

500 Words | 2 Pages

You might also want to consider, that now she’s proved a point by being the first woman to hold over fourteen gold medals in main event competitions NBC.com. On the other hand, Simone Biles isn’t just a gymnast. She’s a daughter and friend, for one she loves to do what any other person would love to do. For example, when she has her days off on Sundays from all the practice she loves to spend time with her family WTHR.com.

Read More

Essay On Sports In The 1920s

727 Words | 3 Pages

Some men were still upset by this idea, but women proved themselves with “Hélène de Pourtalès of Switzerland became the first woman to compete at the Olympic Games and became the first female Olympic champion”, (BRITANNICA). Women have been competing in the olympic games ever since and making

Read More

Title IX And Its Effects On Women And Sports

1870 Words | 8 Pages

Junior Research Paper First Draft Serena Williams, Mia Hamm, Alex Morgan, Billie Jean-King, what do all of these great record beating athletes have in common? They’re all women. Less than 50 years ago it was unimaginable for woman to be playing sports besides tennis and cheerleading. Woman did not have the opportunities that men did to go out and try out for any sport that they wanted.

Read More

Should The Pay Gap Between Male And Female Athletes Be Paid?

1598 Words | 7 Pages

There is an salary disparity between men and women n sports, which is an complicated issue that reflects larger cultural biases and inequalities. Despite major advancements in recent years, female athletes still make much less money then their male counterparts and still face an number of obstacles in terms of representation, media attention, and accessibility to opportunities and resources. In order to solve these problems, it is crucial that we keep bringing attention to the gender pay gap in sports and work to build more inclusive and fair settings that encourage female athletes at all levels. It also entails prompting equitable access to resources and opportunities for girls and women to participate in sports, as well as boosting visibility and representation of women in sports media. We can contribute to building a more welcoming and empowered world for the upcoming generation of female athletes by standing up for gender equity in sports and promoting equal pay and opportunities for all athletes.

Read More

Nike Equality Adisement Analysis

1255 Words | 6 Pages

Many advertisements, TV shows, pictures, movies that use the American Identity to draw attention. One such advertisement comes from Nike and is called the equality ad. This advertisement uses some of these identities to express their point and connect it to a larger Identity. The Nike Equality advertisement portrays the American Identity of equality by using famous figures, battling stereotypes, and connecting to the Declaration of Independence.

Read More

Rhetorical Analysis Of 'What Girls Are Made Of'

512 Words | 3 Pages

The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.

Read More

Gender Inequality In Sports

1069 Words | 5 Pages

If society stops to understand the struggles these women have been facing for decades will have a clearer picture of what steps to take in order to make a change in the sports industry. Men need to put their masculinity aside and advocate giving women a voice. The purpose of this paper is to explore the issues women in the sport world have faced through history, wage gaps, current issues today, and to discuss findings and recommendations for future research. Title IX is a law that came into effect in 1972, this comprehensive federal law prohibited discrimination on the basis of sex in any federally funded education program or activity.

Read More

Essay On Discrimination In Sports

799 Words | 4 Pages

When the media did show the female athletes they always showed the negative plays in the clips of commercials making the girls look bad and weak. “Womens sports continues to be covered in ways that convey the message to audiences that women's sports

Read More

More about Readers To Consider Patriarchal Female Roles In Nike's Dream Crazier?

Related Topics

Open Document