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Refresco Gerber Case Study

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4.1. Refresco Gerber Refresco Gerber is the leading European bottler of soft drinks and fruit juices, serving both retailers and branded customers. Its global sourcing and local innovation capabilities offer a nearly limitless variety of products, manufactured to customer specifications and requirements. It has long-term relationships with leading discounters and full-service retailers across Europe with a wide range of private label offerings. In addition to supplying retailers, Refresco Gerber is also a contract manufacturing partner for a number of well-known branded customers.1 According to Refresco Gerber Annual Report (2014), the company is composed of 7 BU (Business Units) in the Benelux (Netherlands & Belgium), Germany, France, Italy, Iberia, North Eastern Europe (Finland & Poland) and the UK. Its global sourcing and local R&D capabilities offer an almost unlimited variety of products, manufactured to customer specifications and requirements. …show more content…

Today the company has 27 manufacturing sites in 9 European countries and over 4100 employees. In terms of revenue per region, Germany takes the lead, which stands for 22% following by Benelux with 21%, as the Figure 4.1-c below shows. Figure 4.1-a: 2014 volumes circa 6.0 bn litres. Figure 4.1-b: 2014 revenue of circa EUR 2.0 billion. Source: Refresco Gerber Annual Report 2014, p 6. Source: Refresco Gerber Annual Report 2014, p 7. Figure 4.1-c: 2014 revenue per

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