ipl-logo

Reliance Baking Soda Essay

504 Words3 Pages

Companies may face challenges when revamping or implementing new products, but for Stewart Corporation and Anna Regnante, the new Domestic Brand Director at Reliance Baking Soda (RBS), this analogy prove to be true. Anna first assignment was to restructure one of the company’s first product, baking soda. Even though she knew prior to excepting this position that there would be some difficulties generating profits as well as staying within budget; this once successful product line revenue and sales were now declining. However, according to, Stuart Gibson, when reorganizing or restructuring an existing product, businesses could have success if executives would initially understand the fundamentals of their business strategic problems (Gibson 2001). …show more content…

It seems that RBS, customers were moving away from baking soda in the baked goods category but many found other successful uses for baking soda in the household category. Consumers were using this product (baking soda) for cleaning purposes and laundry detergent. Therefore, for Anna, to achieve the results that the business needed in profit and revenue. The baking soda product line would need to be restructure and remarketed. Anna, needed to justify and identify other projections to extend the product line, she needs to analyze the existing product, plus, compare it with other competitor’s offerings (Linton 2015). Adding features to a current product would enable you to enlarge your current consumer base; you may also be able to increase your market share by matching allies’ product specifications and selling your product at a lower price. Anna also needs completely overhaul the market with

Show More
Related

Red Carpet Transformational Change

864 Words | 4 Pages

DISCUSSING ORGANIZATIONAL CHANGE Lisa Thai HRMT-440 Colorado Technical University 4/18/2018 Business organizations in the industry are always experiencing changes in the business environment. This forces them to change their operations hence in order to coup with the changing business environment (Fletcher, 2004). The technology keeps on advancing hence the need for business enterprises to adopt the use of it in order to boosts its performance in the industry. Organizations that perform well in the industry starts to grow in size hence expanding their operations in the industry. The increase in size of a firm requires it to makes certain changes in its operations in order to incorporate the growth in its operations.

Read More

Summary Of Ice To The Eskimos By John Spoelestra

1139 Words | 5 Pages

When an organization is struggling to sell a product, the organization should reposition it so that it is a deal that

Read More

Case Study Dynacorp

1336 Words | 6 Pages

The problem is, in Dynacorp, not only the amount of employees had significantly increased but the product scope had expanded as well. With thousands of employees working together under the same environment and several product lines on the market, at this point, with three divisions working toward different goals based on its own specific fields, Dynacorp had actually developed a boundary among the divisions. And this separation was deepened as the company expanded bigger. “Dynacorp’s current organization had serious shortcomings” (page1). The lack of integration between divisions is a result from the fact that the organizational structure did not meet the company’s expectation.

Read More

Bimbo: Most Important Baking Company In The World

2098 Words | 9 Pages

e Molina Ulloa Carla Ruiz de Velasco International Competitiveness Teresa Freitas dos Santos Bimbo Research Paper #1 Introduction (Bruno Molina) Bimbo is currently the most important baking company in the world. The company has presence in 22 countries, more than 10,000 and more than 100 brands of great prestige. This makes Bimbo have a great advantage over other companies that compete in the sector. The strategies Bimbo has applied worldwide has made them a very valuable company.

Read More

Turner And Townsend: Acquisition Of Thinc Australia

705 Words | 3 Pages

With the acquisition, Turner and Townsend need to reposition their brand. Repositioning is how you re-adjust the way you differentiate yourself in the mind of the consumer – in the face of competition, change or crisis (Trout, Rivkin 2010). Without the brand repositioning it creates confusion in the minds of the customers of both companies as they feel no demonstrable changes. Furthermore, the clients who have previously avoided Thinc perceive as being forced to work with them and conversely clients who have worked with Thinc is scepticism to rise in cost due to new management.

Read More

With These Words I Can Sell You Anything Analysis

890 Words | 4 Pages

I think we should spend more time trying to see if new or improved product is even worth it and if the changes are even effective to you and not just some useless add on to jack the price a little higher. We should compare the pros and cons of the improved product to the original

Read More

Pet Industry Segmentation

784 Words | 4 Pages

Although, the market is already saturated with competitors, we must understand the type of product the competitors offer and what the customers really want to be able to stage a successful market entrance and win most of the market in the long-run. Further, this can be achieved through relative advantage, which we hope to bring to the market and set us aside from the

Read More

Iteam Inc Essay

455 Words | 2 Pages

Create new variety of products for global competition Additional product lines or new products are a tough decision for a company. It is a risk for a company to release a new product especially if it does not satisfies the need of the target market or the target market is hesitant to try the new product. Pros: Having new varieties of products enables a company to reach new market segments. Having more kinds of products makes a company known.

Read More

Baking Soda

436 Words | 2 Pages

Most people long to maintain beautiful pearly-white teeth. A beautiful smile is approachable and instantly makes anyone look more attractive. It makes sense that no one wants to show a mouthful of yellow teeth. To avoid the unsightly appearance, try these five ways to naturally whiten your teeth. 1.

Read More

Case Analysis: Case Study: Kraft Heinz Company

1823 Words | 8 Pages

Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

Read More

Pet Food Marketing Plan

2648 Words | 11 Pages

Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

Read More

Marks And Spencer Competitive Analysis

1614 Words | 7 Pages

Similarly, it is also essential to assess the feasibility of the constructed business strategy to determine whether it can be implemented to new product concept development successfully or not. It depicts that for Marks and Spencer the proposed business strategies in reference to new product development must be scaled. This process is started while idea generation and financial planning as well as continue to the process of implementation. Here there are number of aspects that are necessary to take in consideration such as company should make sure can the developed business strategy be funded, organisation have the capability to meet the required level of performance in terms of products quality, store services and other. At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position.

Read More

Nesol's Pricing Strategy Analysis

1134 Words | 5 Pages

The Future of Management. Boston: Harvard Business School Press Jobber, D. & F. Ellis-Chadwick, (2013) Principles and Practice of Marketing, 7th edition, Maidenhead: McGraw-Hill Education Kotha, S. & Orne, D. ( 1989). Generic manufacturing strategies: A conceptual synthesis Strategic Management Journal, 10.3( 211). Koter, P. & Keller, K. (2011). A Framework for Marketing Management, 4th edition, Pearson Education,

Read More

Alice Inc Case Study Solution

1145 Words | 5 Pages

What insight is provided by the new profitability analysis? What should Alice, Inc. do to enhance its profitability? What options may be available? Analyze the profitability of the two products

Read More

Macroeconomic Factors Affecting Apple Company

2241 Words | 9 Pages

After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges.

Read More

More about Reliance Baking Soda Essay

Related Topics

Open Document