More than a few groups and organisations have expressed their issues concerning the way the media portray females in the media. Feminism have mad such impact on companies that they have integrated it in their strategy to promote their products. One could depict, as if women are a larger part of the population and marketing the products for them would upsurge a company sales.
As stated by, the SheKnows Media's Chief Revenue & Marketing Officer, Samantha Skey, in a 2014 interview for NBC, “Femvertising is the idea that advertising can empower women, while also selling products” (Corporate.sheknows.com, 2015). In addition, according to the PwC’s Demographic and social change article, Women in the G7 countries already control two thirds of the household budgets.
The media undeniable does very much to preserve stereotypes, which includes Unilever who had in the past debatable adverts that had real life implications. Taking into consideration sustainable and responsible management, without argument, Unilever has been displaying contradicting views by its approach to customers around the world. For instance, the controversial Dove Real Beauty Campaign, the Axe/ Lynx advert, or its ambivalent stand on the Fair & Lovely cream conundrum. Furthermore, Unilever continuously support the entire female empowerment movement however, it is also important to note that only
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In particular, developing countries will benefit from the population growth, as their population will grow six times quicker than that of developed countries, which eventually means that by 2050 the world population will reach between 9.4 billion and 10 billion people. This is a huge opportunity for Unilever, as it could mean 1.2 billion new potential consumers and an increase in income would provide supplementary market potential (Rolandberger.com,