Research Paper On Taylor Swift

250 Words1 Pages
By trademarking these phrases, Swift is utilizing their commercial value (Given, 2015). It seems she has filed these trademarks under 16 different classes, some of which include handbags, clothing, entertainment services, and perfume. Taylor Swift now has the right to exclusively sell items like purses, shirts, and perfumes with her phrases on them (Bevitt). With these trademarks, she has created a monopoly for herself by being the only one able to use these phrases for commercial use. By taking advantage of intellectual property rights, Taylor Swift not only gains income from her songs, albums, and music videos, but she can also gain money from the selling of products related to her brand. This opens up a whole new window of opportunity

More about Research Paper On Taylor Swift