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Essay On Revenue Management

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Impacts of Revenue Management in Hotel Industry
1 Introduction
Revenue management system, as an early management tool, has been applied to the aviation industry. Now it has been widely applied in hotel management, car leasing, rail transportation, ship navigation, radio and television broadcasting and other industries. Revenue management system uses computer hardware, software, network communications and other resources to collect, transmit, process, store, update and maintain information and data, so as to improve the enterprise efficiency and benefit, enhance the market competitiveness of enterprises, and provide the basis for the decision-making of the enterprise management tools. With the more extensive use of revenue management technology in related industries, the revenue management has also been paid more and more attention by enterprise managers. Especially in the era of rapid development of mobile Internet, big data and cloud technology, revenue management are playing a very important role in helping enterprises implement revenue management strategies and improve their profits. In the 1980s, on the basis of the experience of aviation management, the revenue management system began to be used by the hotel industry. There are data showing that in 1991, Marriott group increased revenue by about $35 million through the implementation of the revenue management strategy. With the evolution and development of the historical process, the revenue management system is becoming more and more perfect in theory and technology. It …show more content…

How to define the role of revenue management in the hotel industry?
Q2. What are the impacts of revenue management in the hotel industry?
Q3. What are the strategies that hotel industry can adapt to improve the level of revenue management in the hotel industry?
The objective of this research is to find out how revenue management affects hotel industry.
3 Literature Review
3.1Theory and System of Hotel Revenue

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