Get Rid of Your Doubts and Start a Business Blog (Here are some Must-Know Advantages of Business Blogs)
Blogging is fun, but not every business owner is ready to launch a blog right away. Those who have never run blogs think it’s too complicated and are frightened of failure.
But look at the statistics: in 2013, HubSpot published a report on inbound marketing. Seventy-nine percent of the surveyed companies with business blogs reported a positive ROI (return on investment) thanks to inbound marketing. Starting a business blog has distinct advantages. Check them out:
• You tell the reader about yourself and your business
One of the most obvious functions of the blog is to tell your customers who you are and what business you’re running. Here, you post updates, write about things
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Your blog is your space where you write anything relevant to your business. There’re different types of content (news, guides, infographics, podcasts, interviews and so on), so you’ll want to find the best type to show off your creative skills.
• You see your clients' needs
Blog statistics are amazing metrics that show what topics on your blog were a great success, what issues provoked discussions and arguments in comments, and what type of content has more views.
And besides sparking interest in clients, you also establish your own identity and discover who you are and what prospects your business has.
Warning!
It’s a common tendency for celebrities to start their blogs. There, they share their experiences and communicate with fans. But that’s where the problem is: Celebrities must constantly take care of what they say, or else their fails will spoil their career. As a rule, PR managers create a public image for celebrities and warn about what they mustn’t do or say when in public. However, sometimes famous people get themselves into a complete