It is important for a writer to establish ethos in order for their readers to accept their argument. Eric Schlosser, the author of Fast Food Nation, establishes his ethos in the introduction so that his audience sees the importance of his investigation of the fast food industry. Throughout the introduction of Fast Food Nation Schlosser presents his audience with dates and facts regarding the fast food industry. By telling the number of operating McDonald’s in 1968 and quoting sociologist, his audience knows that he has done the proper research. Schlosser himself even claims that, “During the two years spent researching this book, I ate an enormous amount of fast food. Most of it tasted pretty good.” (Schlosser 9) By acknowledging the two years