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Rhetorical Analysis Of Fake It Till You Make It By Amy Judy

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the Art of Judgment: Hence the Body Will Differ Social psychologist, Amy Cuddy in her persuasive and informative TED Talk, “Fake It Till You Make It,” claims that it is possible to change hormonal balance that later on affects confidence levels by maintaining power posture. She supports her first claim by narrating a relatable situation for the audience to increase her credibility and to lower the audience's judgment barrier. Afterwards, she uses statistical facts to support her hypothesis about increasing confidence levels with power posture. Furthermore, Cuddy emphasizes a touching story from her life to demonstrate how this method contributed to her success. This causes Cuddy to increase her use of pathos. “Tiny tweaks can lead to big changes,” …show more content…

To get the audience to trust her, she uses the appeal of ethos. For example, she states “ I teach MBA” to convince the audience that she is a professional. The reaction of the audience is highly positive. Individuals find her to be more convincing due to her profession, and this affects the audience by increasing her credibility. In order to persuade the audience about her theory, she uses the appeal of logos. In particular, she demonstrates one of her previous experiments regarding the effect of power posture before stressful. In Cuddy’s speech, this rhetoric was used the less. Nevertheless, when used at the right time logos has the power to introduce facts to the listeners and presenting more logical information for persuasion. Ultimately, Cuddy uses the rhetorical appeal pathos when she encourages the audience to stand up and motivate themselves for the future. Cuddy aims to Inspire the audience and encourage individuals to step and use power posture for their own good. To clarify, the combination of Aristotle’s three main rhetorical appeals enable authors or speakers to reach to the audience's heart and help them gain new perspectives on subjects of

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