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Rhetorical Analysis Of Find Your Greatness Campaign

1051 Words5 Pages

In the summer of 2012, Nike unleashed its new “Find Your Greatness” campaign during the Olympic Games. The campaign does not just focus on star athletes, but on the everyday athlete, who strives to achieve their own personal goals. Nike’s vice president of Brand Design & Communications explained "The idea behind 'Find Your Greatness' is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level.” In essence the commercials are used to encourage people to get up and to begin setting their own personal goals. The campaign is not used to sell a product, but to sell a journey The particular commercial that is being focused features a young boy who is heavily breathing and overweight jogging down a country road. The commercial is a powerful, motivating statement that is centered to attract not just athletes but the everyday person. It is used to motivate everyone from children in …show more content…

The commercial aired during the summer of 2012 during the summer Olympic Games in London. The Olympics are inspiring in itself. Yet all the athletes are super athletic and they are considered the best of the best. Nike airing this commercial gives the average viewer the motivation to get up and to begin to find their moment of greatness regardless of what their athletic ability is. Nike is not promoting people to get off the couch and they can be an Olympic athlete. They are encouraging people that no matter what their goal is, that can be a moment of greatness. There was no better place or time to release this commercial than during the Olympic Games. Out of all the different athletic companies promoting their brand at the time, Nike’s different approach set their brand apart from the others. There were millions of viewers. This commercial, and the campaign as a whole, separated itself from the

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