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Rhetorical Analysis Of Find Your Greatness Campaign

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In the summer of 2012, Nike unleashed its new “Find Your Greatness” campaign during the Olympic Games. The campaign does not just focus on star athletes, but on the everyday athlete, who strives to achieve their own personal goals. Nike’s vice president of Brand Design & Communications explained "The idea behind 'Find Your Greatness' is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level.” In essence the commercials are used to encourage people to get up and to begin setting their own personal goals. The campaign is not used to sell a product, but to sell a journey The particular commercial that is being focused features a young boy who is heavily breathing and overweight jogging down a country road. The commercial is a powerful, motivating statement that is centered to attract not just athletes but the everyday person. It is used to motivate everyone from children in …show more content…

The commercial aired during the summer of 2012 during the summer Olympic Games in London. The Olympics are inspiring in itself. Yet all the athletes are super athletic and they are considered the best of the best. Nike airing this commercial gives the average viewer the motivation to get up and to begin to find their moment of greatness regardless of what their athletic ability is. Nike is not promoting people to get off the couch and they can be an Olympic athlete. They are encouraging people that no matter what their goal is, that can be a moment of greatness. There was no better place or time to release this commercial than during the Olympic Games. Out of all the different athletic companies promoting their brand at the time, Nike’s different approach set their brand apart from the others. There were millions of viewers. This commercial, and the campaign as a whole, separated itself from the

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To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

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This allows the audience to connect with the characters and creates the sense that they are hearing the young boy and his father in real time. Additionally, this creates the feeling that the audience is reliving Rory’s childhood through the means of the commercial. This methods connects, like the other rhetorical features in this advertisement, to the rhetorical appeal, pathos. The connection that the audience feels with the young boy and his maturation and development into a successful player is what drives the advertisement to be

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From the very beginning, every person has the ability to achieve a dream if they put their minds towards it. In the United States, equality issues continue to exist and create tension throughout the country. In response to this tension, Nike attempts to send the message that if we, as individuals, treat each other as the equals that we truly are, we would become a better country. As noted in one ABC News report about the struggle for equality in the United States, “[w]hile many American children believe athletes motivate them to follow their dreams, they’re also mimicking the bad behavior of their sports heroes on the playing field, a new study says. ”

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It continues the flow of the commercial and game and also shows how well any player can do if they are wearing Nike products. At the very end of the commercial, after the kid makes the penalty, everyone is celebrating the goal and white text comes on the screen that says risk everything. This is implying that anyone can be great at what they choose to do if they take risks. The concept of him playing as himself throughout the game and then scoring the game winning goal gives the viewers a feeling that they could be like him and play with all the stars if they wore Nike apparel. Nike´s creative use of humor, music, a variety of camera angles, and many other techniques make this commercial effective.

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It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

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between he, the judge, and the other lawyers due to the fact that Stone’s law partner was representing Sargent Koon in a related civil issue. They believed his loyalty was divided. It was later noted that the defendants tried to convince the U.S. 9th Circuit Court of Appeals that they were improperly convicted; because of the accusations the prosecutors did ask the court to possibly reconsider the Los Angeles Police officers ' sentences, however, the government felt that would be too easy for the damages the officers caused on that unforgettable night. Asking for a new appeal, was really asking for a number of issues to arise. Any expert in law could see that the defense argument will rest largely on the prosecution 's use of the videotaped testimony by Officer Theodore J. Briseno.

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The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

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This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

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Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

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Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

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The “LeBron James Nike Pool” commercial utilizes music. The song sets the mood in the commercial. The melody is a calming mix of jazz and a little bit of hip-hop. The background music in the commercial makes it seem like it is a typical day. The melody is calming and it is an oldie it also indicates that while working out LeBron is just trying to have a good time.

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In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

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It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

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Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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