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Rhetorical Analysis Of Gerber's Ad

767 Words4 Pages

Gerber portrays their product with the image of happy babies after meal time. The cute picture hooks readers and the powerful word choice help fortify the argument the product is trying to render. Gerber’s use of eye-catching images along with clever diction are used to hook readers into knowing and recognizing their product. Their ad uses pathos, logos, and ethos in order to appeal to the reader’s emotion and hook the targeted audience. The company is reaching out to females with a strong maternal instinct or anyone attracted to lovable babies. Because of these adorable visuals and effective verbal rhetoric, the Gerber ad is successful. Gerber’s visual rhetoric is both eye catching and appealing to the reader’s sight. Since the company is …show more content…

Gerber baby food is a well known brand in the United States for infant care.The brand name of “Gerber” is the ethos in the ad since the family trusted company name has been used over many years. Clever diction is also used in the ad’s rhetorical phrase at the top. The use of “honorary” is used to establish that babies who eat Gerber food are distinguished from others. Also, the phrase “taste tester” is a privilege. It indicates that the mother’s baby has such an exquisite food palate that the company trusts her baby to try out their food. In both cases of diction the company uses pathos by declaring the honor that those who eat Gerber baby food possess. Gerber also ties in their credibility with numbers. The use of “2000 taste testers” indicates that there is a large number of mothers who have put their trust in the baby food company in order for feed their child. The large number appeals to the reader as a credible amount of other parents who have relied on the product.The word “Organic” is also used to point out that their product is all natural. The clever diction is an example of logos since it is concrete evidence that the product is reliable and plausible. Lastly, the catchphrase “Growing up Gerber” is used to prove that parents rely on the company to help nourish their infants at a young age and help prepare them for the many years to come. Gerber has used this phrase for many years

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