This advertisement, uses a common cosmetology product to capture the viewers’ attention. The ad is an ad about the French literacy rate and how it can be improved. The ad is mainly trying to inform people about the issue at hand and how they can improve it. The ad uses many techniques to draw its viewer in. The ad uses logos, ethos, and pathos all at once, makes little use of its white space, and uses human appeal to draw the reader in. This ad is very unique in the sense that at first-glance the ad just seems like any other mascara ad, but if you go closer you can see that the ad is not an ad for any type of cosmetic. Instead the ad is informing the viewers about the Literacy rate in France. Most French nationalists would be affected by