Secondhand smoke is a cause of many children 's deaths all over the world. Children of parents who smoke are exposed to SHS and are more likely to become ill and even die suddenly. The image chosen shows the use of rhetoric through the use of ethos, pathos, and logos by its appeal to society. People perceive smoking as a sign of weakness; weakness as in that the addictive product can cause lives to end but the consumer is too negligent to see that. Therefore, parents who smoke, tend to forget about the secondhand smoke their kids inhale. In the image, ethos is shown by the author of the advertisement, the Child Health Foundation, the cases in which they see children suffering from SHS all over the world gives them credibility and a reason