Rhetorical Analysis Of Tim Ferriss

Ethos, Logos, and Pathos are artistic proofs mode of persuasive tactics used to convince the audience. They are commonly used where the audiences need to be addressed. However, this paper seeks to critique and evaluate Tim Ferriss: “Why you should define your fears instead of your goals” video using these three artistic modes of persuasion.
Ethos
Ethos talks more about the character. It is an ethical appeal meant to convince the audience about the author’s character or credibility. In the video on “Why you should define your fears instead of your goals,” Tim Ferriss starts by showing a “happy” photo of him that was taken in the year 1999 when he was a senior in college. This is a type of Ethos that Tim uses to show and proof to his audience

Tim uses words such as premeditatio malorum, conservative, Seneca among to others to make his talk unbiased. He has successfully used Ethos through the introduction of pedigree and expertise using the correct syntax and grammar. He had thought of committing suicide but due to several coincidences of good sense and will of taking chances, the decision to take his finger off the trigger. He decided to share his recipe with others to avoid self-destruction and

Pathos is an emotional appeal that is meant to persuade the audience through appealing to their emotions. Tim Felliss make use of pathos to beseech and solicit sympathy from the audience thereby making them feel what he wants them to feel. “I was sitting in the back of my used minivan…when I decided I was going to commit suicide.” At this point, the audience is silent and very sorry for why the author would kill himself. However, they feel relieved when he said that he had found a reason to take his finger off the trigger. The author has used Pathos simply to draw pity from the audience. Tim uses pathos to inspire his anger about his life from the audience to prompt an action of sympathy and emotions to the audience. Pathos has, therefore, covered how Tim Ferriss appeals to the audience’s interests of knowing why he changed his mind and how his life changed after giving himself another chance to live. He encourages the audience never to quit without giving something a trial. “But you shouldn’t conclude that without first putting them under a microscope.” The audiences are discouraged from following furious emotions since they can cost them a “game”. The CEO should value their employees while college students should value their lives while using the staircases. It has been developed using clear language, emotional tone, emotion-evoking tones, stories of emotional events and