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Rhetorical Techniques Used In Advertising

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Advertising should be a way to deliver the proper message of a product or service to customers, so it is trying to convince customers that the products or services of a certain company are the best, enhance the image of the company, attract customer’s attention to the business, and to maintain existing customers. With the rapid economic development and increasing competition, instead of using straightforward claims in the regular way to deliver the feature of a product or service, advertising designers spend more time and effect on using fallacies and rhetorical devices to reinforce the function and the feature of the product and service. For example, in an advertisement, the designer use a picture of a person is hanging the clothing on the line in her back yard under a clear blue sky and bright sunshine, which is to provide a hint to customers to imagine their clothing could be as …show more content…

In addition, since this equation is so famous that this advertisement easily makes people believe that coffee can provide energy to people.
At the same time, no one will disagree this advertisement because if they disagree this advertisement, then they admit that they cannot be as smart as or smarter than Einstein. Therefore, this advertisement also falls into a rhetorical situation. It contains ethos, “Ethos” is used to describe the audience’s perception of credibility or trustworthiness (Effinger). In this advertisement, the designer use Einstein as the speaker of the advertisement because when the audience asks themselves “Should I believe this person?” The answer will always be yes due to the high credibility of

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The recipe for an advertisement captivates elements of an individual's subconscious mind. Chick-fil-a’s advertisement presents a cow holding a billboard as the focal point; whereas, Dunkin Donuts’ advertisement illustrates a polychromatic donut, an incomplete quarter, and the company’s simple, yet memorable logo. Although both advertisers highlight pathos and present a similar appearance of the typography, the portrayal of ethos, the color scheme, and denotative meaning of the typography differ, demonstrating the effectiveness of each advertisement. The appearance of the typography effectively highlight the ads’ claims.

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These rhetorical devices are used together with ethos and logos to give a hyperbole version of a modern advertisement. Throughout the article, questionable

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Similarly, if he is telling consumers to stay thirsty in life and therefore be more adventurous, they would be more willing to follow what he says due to his “high-profile” endorsement over someone they are unfamiliar with. This saying as well as the main quote in this advertisement both tie back to the Ethos method of advertisement because both statements are sponsored by a revered

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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In contrast to the ethos of the Chevrolet advertisement, Henry Jenkins masterfully employs logos to deconstruct myths centered around the idea that videogames are dangerous and are connected to youth violence. Jenkins says that there is a large gap, “between the public's perception of video games and what the research actually shows,” and many of those perceptions are based on an emotional response and the facts are meant to counter that. The audience of Jenkins’s endeavor would fall on the neutral side of things because they would be the ones who don’t necessarily have an already formed opinion on the subject and would be most willing to listen and allow themselves to be persuaded by statistics and information backed up by research. Throughout

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What significant about the rhetorical strategies of the article, in addition to an abundance of anecdotes and factual examples, is the provision of both sides of the matter and the use of logos to aid reader in following the author’s argument, encouraging them to make well-informed decisions regarding the subject. The writer skillfully intertwines arguments and counterarguments, including a response to each criticism. Following the mention of pageantry’s “overemphasis on physical beauty,” the author immediately dismisses such stereotype by citing the founder of a pageant website who states that pageants nowadays focus more on “attitude and intellect” rather than just “the looks and the body” (Gutierrez 10). Hence, by giving some space to opposing

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During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

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Whether it is a pop-up ad, flyer, billboard, or television commercial, it is inevitable to not see a single commercial as one goes about their day. Sponsors will constantly find a way to advertise their product or service, even if it is not wanted. People will go to extensive lengths to avoid watching commercials at all cost, whether they use an ad blocker or buy a subscription service, they want to evade any interruptions that may disrupt what they actually want to watch. Despite how annoying commercials can be, they are an essential aspect of a company persuading people to buy their product or service. The main way sponsors use commercials to persuade is the use of classic rhetorical appeals, such as ethos (appeal to ethics), logos (appeal to logic), and pathos (appeal to emotion).

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The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

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Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.

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