Rihanna is my favorite fashion icon because over the past decade she has proven to define herself which is unique. She has sets trends whether its her hairstyle, makeup, or her overall fashion sense. Rihanna has gained relevance through highly reputable companies such as Puma. It is proven that celebrities play a major role in the modern mainstream fashion. As a result, Rihanna's collaboration with Puma increased sales and brand awareness for Puma. Rihanna is also the epitome of self acceptance and not feel you have to apologize for it. Her style isn't about dressing exactly like she does. It is about loving your body, feeling confident, and your sense of self. She has proven there are no rules in fashion and style is something that