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Riot Games Ethos Pathos Logos

541 Words3 Pages

Website Analysis

The Riot Games Merchandise page is centered around selling products such as clothing and collectables centered around the popular computer game League of Legends. The website uses many devices associated with pathos, logos, and ethos to draw in the consumer to buy merchandise from the website. The side scrolling feed on the homepage is a great way to show off their newest and most popular products, grabbing the consumers attention right of the bat. I will further explain their use of logos, pathos, and ethos on the website page to show how the website is further better with these devices added. In "Leaving the Motel," the two people involved end love affair like it’s a business transaction, both going their separate ways for the time being. This is like when you buy something off of this website. You purchase a product and then you and the business go your separate ways.

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When it comes to the text that they use, there are clear descriptions on the items, including dimensions of figures and sizes of clothing with the prices. For the images, the website has pictures of characters that people who are familiar with the game with instantly recognize. This causes the consumers to more likely buy those products. There is a color psychology that comes with this as well. The heavy use of gray is very calm and stable. It adds a sense of relief from the chaotic world. The button shapes are important as well. They use rectangles which are a trusted shape, and if you can trust a company it means you are more likely to do business with

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