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Risk Perception Attitude Framework To College Students

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The purpose of this study was to apply the Risk Perception Attitude framework to college students in order to see a decrease in texting and driving. The study was conducted in 2015 at West Virginia University in Morgantown, WV. The study was conducted on one hundred and fourteen college-age students with valid driver’s licenses. The researchers applied the Risk Perception Attitude framework to the students by measuring perceived susceptibility, severity, self-efficacy, response efficacy, issue salience and behavioral intent with item statements such as “I am confident that I can turn off my phone before driving to prevent me from texting while driving.” The main finding showed the tested college students were more likely to say they would not
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